All Promotions

Register your eligible camera on My Sony now and receive up to £300 off your next purchases of lenses, microphones or accessories*.

Offer valid for applicable lens, microphone or accessory purchases from participating dealers after or with combined eligible Sony camera purchase. After registering your camera, 3 voucher codes of an individual value of 100£ each will be sent by email. Cashback claims for purchased lens(es), microphone(s) and accessories can be submitted after 30 days of purchase.

This promotion started on July 1st 2025, and ends June 30th 2026.

Claim up to £300 cashback on selected Sony lenses from 1st April to 31st July 2026 - Claim Here

Claim Cashback when purchasing selected Zeiss Binoculars between 10th April and 7th July 2026. Claim Here

Save on Peak Design travel tripods from 15th April to 31st August 2026

Save £320 on the Sony 70-350mm lens when bought with the Alpha 6700 camera from 15th April to 30th June 2026

Register your Camera or Lens

+1 year Extended Warranty:

Offer only available on selected new camera and lens models - please register your product to begin the process (below list is subject to frequent updates). Offer ends 31st January 2027 - product purchase must be by this date. Product registration and activation of your one year extended warranty must be completed within 60 days of product purchase. You will receive your unique extended warranty activation code and instructions on how to activate it by email, immediately after you have registered your product. If you have already purchased or otherwise received an extended warranty for this product, please note that you will not be eligible to add a further one year’s warranty using this code.

Special promotional price on the Canon EOS R10 from 29th April to 30th June 2026

Customers who purchase a NEW qualifying FUJIFILM GFX100 II, GFX100RF, GFX100S II camera body or kit, or GF lens between 2nd December 2025 and 30th June 2026 will be eligible for the 5 year extended warranty promotion.

Save up to £500 on selected lenses when bought with any Lumix S camera from 11/5/26 to 17/8/26.

Instant savings on selected Sony cameras and lenses from 21st May to 31st August 2026

Save on selected Peak Design backpacks, slings, rollers and pouches this summer from 22/5/26 to 30/6/26. Offer prices available while stocks last.

Get special prices on selected Canon compact cameras from 27th of May to 30th of June 2026. No codes and no claims, the discounts are already applied so take advantage while stocks last!

Get an extra discount when you trade in any working pair of binoculars against selected Leica binoculars from 1st June to 31st August 2026.

Save £200 on selected lenses when bought with the Nikon Z8 kit

Save 10% on selected Fujifilm X-Mount and GF-Mount lenses when bought with any new Fujifilm interchangeable lens camera from 8th June to 31st August 2026.

Get a free 256GB CF Express card with the Canon EOS R6 Mark III from 10th June to 29th July 2026.