Sony A7 IV 28-70mm F3.5-5.6 Lens Kit

Product Description

The Perfect Hybrid

Redefining the standard of the full-frame experience, the Alpha 7 IV offers outstanding 33MP image quality, 4K 60p video recording, refined handling and fast sharing making it the perfect hybrid camera. With Real-time autofocus, the A7 IV gives you the power of Sony’s best technology.

	Newly Designed Sensor Introducing a brand new 33Mp Back-illuminated full-frame sensor for clean and detailed image even in low light situations. Normal ISO range is 100 - 51200 for both stills and movies.
	Enhanced Computing Power The Bionz XR processor is designed to be 8 times faster than previous generations of processors providing a faster and accurate capture, better image quality and professional features.
	4K Recording At Up To 60p Enjoy the glory of 4K60p (super 35mm) for your content creation or opt for a high definition mode in 4K30p (full frame – downsample from 7K). Shoot in slowmotion at 120p in Full HD with autofocus.
	Professional Video Recording The Alpha 7IV includes 3 types of recording codecs (XAVC-S/XAVC-HS/XAVC-I) all available in 10 bit 4:2:2 to unleash the details of your image and the power of your edits.
	S-Cinetone S-Cinetone which is a picture profile designed to give you a cinematic look straight out of camera and ease of editing. It also includes S-LOG3 picture profile for advanced users.

Breathtaking Image Quality

The 33 MP full frame Exmor R back-illuminated sensor in the Sony A7 IV paired with new Bionz XR processing power delivers outstanding professional image quality - even in low light situations - for all.

Inheriting the latest colour science and creative modes from professional Sony cameras, shoot true-to-life vivid images with your own style.

Best Autofocus Performance Yet

Equipped with the latest Real-time Tracking and Eye AF technology (human/animal/bird) for effortless tracking of your subject while shooting photos or recording videos. In addition, the Sony A7 IV shoots at up to 10 frames per second with fast buffer clearance to capture the best moment of the action unveiling in front of you.

Unique Shooting Experience

With a refined design, the Sony A7 IV includes a fast and clear 3.69M dots electronic viewfinder, a new 3'' vari-angle touchscreen monitor and a 5 axis In-Body Image Stabilisation (IBIS) system for a comfortable and stable shooting experience. With the inclusion of Sony's intuitive new touch capable menu system, a dedicated Photo/Video/S&Q dial, and a dual card slot, switch seamlessly from photo and video and focus on your creativity.

Video Content Creation At Its Best

Record your content in 4K glory at up to 60p with full pixel readout and no binning for the best quality. For seasoned filmmakers, the Sony A7 IV can record in 4:2:2 10 bits and includes S-CINETONE/S-LOG 3 picture profiles for a cinematic look and ease of editing. Paired with blazing fast Real-time autofocus technology, track your subject's eye in motion with ease - it works for humans, animals, and birds. The Sony A7 IV also includes unique video tools such as breathing compensation, a digital audio interface to attach professional audio microphones and a heat dissipation structure for long recording sessions.

Your Content, Always Connected

The Sony A7 IV has livestreaming at up to 4K15p or Full HD 60p without the need for a capture card to keep you connected with your audience at all times. With the latest USB-C gen 3.2 compatibility, ultrafast Wi-Fi chip, and an automatic Bluetooth image backup mode on this streaming camera, transfer and share instantly your images with the world.

The Best Sony Experience

Choose from 40+ Sony native full frame lenses to unleash your creativity. Designed specifically for Sony cameras, experience the best quality and shooting experience with Sony lenses.