{"product_id":"sigma-90mm-f2-8-dg-contemporary-lens-l-mount-26b969","title":"Sigma 90mm F2.8 DG Contemporary Lens - L-Mount - Black","description":"\u003cp class=\"MsoNormal\"\u003ePart of Sigma’s I series range of lenses for full-frame mirrorless cameras, the 90mm F2.8 is a premium compact prime that combines uncompromising image quality, outstanding build quality and a portable form factor. The lens sports a wide F2.8 aperture, which allows photographers to achieve a shallow depth-of-field and blur-free, hand-held images in low light. The 90mm focal length is perfect for portraits, and is also ideal for travel, street, wedding and family photography, as well as video.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAs with Sigma’s other I series lenses, the 90mm F2.8 has a sleek all-metal body with retro styling, and includes a metal focus ring, a metal aperture ring, a metal lens hood, and even a metal lens cap that attaches to the lens magnetically. The lens is essentially designed for photographers and film-makers who value the experience of taking a picture just as much as the quality of the final result.\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAt less than 300g, the SIGMA 90mm F2.8 is portable enough to be carried around for casual day-to-day shooting, but thanks to its outstanding optics, fast AF and impressive build, it’s equally well-suited to heavy professional use.\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003e\u003cspan\u003eI series Premium Compact Primes for mirrorless users\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv data-content-type=\"row\" data-appearance=\"full-bleed\" data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"main\" data-pb-style=\"WOD61XR\"\u003e\n\u003cdiv class=\"pagebuilder-column-group accordion cursor-pointer open\" data-background-images=\"{}\" data-content-type=\"column-group\" data-appearance=\"default\" data-grid-size=\"12\" data-element=\"main\" data-pb-style=\"DJEOFFT\"\u003e\n\u003cdiv class=\"pagebuilder-column-line\" data-content-type=\"column-line\" data-element=\"main\" data-pb-style=\"G55UCPO\"\u003e\n\u003cdiv class=\"pagebuilder-column last-non-empty-column\" data-content-type=\"column\" data-appearance=\"full-height\" data-background-images=\"{}\" data-element=\"main\" data-pb-style=\"LVUARO1\"\u003e\n\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp class=\"text-ui-2\"\u003eThe Sigma I series features full-frame-compatible lenses that offer mirrorless users a new and better alternative, both in the experience of shooting with the lens and in the impressive results it is able to achieve.\u003cbr class=\"first-child\"\u003e\u003cbr\u003eOne of the key advantages of mirrorless cameras is their smaller form-factor, and this new 90mm optic is designed to be perfectly matched to these more compact systems without sacrificing performance. This combination of superb optical quality with exceptional portability, not previously possible with DSLR systems, will bring new opportunities to this and future generations of photographers.\u003cbr\u003e\u003cbr\u003eSimultaneously, Sigma is aware that, in this day and age when we have such huge diversity when it comes to what we use to photograph, as represented by smartphones, people look for something more than a mere act of “taking pictures” when they choose to own a camera and lenses.\u003cbr class=\"last-child\"\u003eSigma’s excellence in development and processing technologies has been built up since it was founded in 1961, and has become further sophisticated with the introduction of the Sigma Global Vision in 2012. With this as a base Sigma has given careful thought to how photographers use and enjoy their lenses, including optical design, advanced functionality, build quality and the experience of picking up and using the lens, and with all of this carefully considered the I series was born.\u003c\/p\u003e\n\u003cdiv data-content-type=\"row\" data-appearance=\"full-bleed\" data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"main\" data-pb-style=\"USLJE75\"\u003e\n\u003cdiv class=\"pagebuilder-column-group accordion cursor-pointer open\" data-background-images=\"{}\" data-content-type=\"column-group\" data-appearance=\"default\" data-grid-size=\"12\" data-element=\"main\" data-pb-style=\"SNF7RX1\"\u003e\n\u003cdiv class=\"pagebuilder-column-line\" data-content-type=\"column-line\" data-element=\"main\" data-pb-style=\"BSU9RII\"\u003e\n\u003cdiv class=\"pagebuilder-column last-non-empty-column\" data-content-type=\"column\" data-appearance=\"full-height\" data-background-images=\"{}\" data-element=\"main\" data-pb-style=\"L7IQMWX\"\u003e\n\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pagebuilder-column-line\" data-content-type=\"column-line\" data-element=\"main\" data-pb-style=\"Q20O7ML\"\u003e\n\u003cdiv class=\"pagebuilder-column last-non-empty-column\" data-content-type=\"column\" data-appearance=\"full-height\" data-background-images=\"{}\" data-element=\"main\" data-pb-style=\"HDD94UJ\"\u003e\n\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003ch3 class=\"text-ui-2\"\u003e\u003cspan\u003eNew standards of optical performance for the Contemporary line\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"text-ui-2\"\u003eThe Sigma 90mm F2.8 DG | Contemporary boasts exceptional optical performance with a ultra-high resolving power to match the latest high-resolution mirrorless cameras.\u003cbr class=\"first-child\"\u003e\u003cbr\u003eThe lens is built using the very latest optical technology, and includes five SLD glass elements. This helps to reduce axial chromatic aberration that cannot be corrected in-camera, allowing the lens to achieve high resolution and clear image quality with no color bleeding. A high-precision glass molded aspherical lens provides both high resolution and beautiful bokeh. Photographers can enjoy shooting with soft, large bokeh without coloration and this is something that only a full-frame lens is able to deliver.\u003cbr\u003e\u003cbr\u003eThe lens also utilizes the camera’s optical correction functionality, which is an advantage of mirrorless systems, Sigma’s optical designers were therefore able to concentrate on correcting aberrations that can only be corrected by the optical design, thereby improving rendering performance and reducing the size and weight of the lens.\u003cbr\u003e\u003cbr\u003eWith a minimum focusing distance of 50cm and a maximum magnification ratio of 1:5, close-up macro-style photography is possible. The lens highlights the subject, allowing photographers to focus in on fine details or create more abstract compositions.\u003cbr\u003e\u003cbr class=\"last-child\"\u003eThe AF drive system incorporates a quiet, high-speed stepping motor, making it suitable for still images as well as video recording.\u003c\/p\u003e\n\u003ch3 class=\"text-ui-2\"\u003e\u003cspan\u003eUse of high-precision aspherical glass molded lenses\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"text-ui-2\"\u003e\u003cspan\u003eThe surface of molds for glass molding, which is a process that forms optical components by pressing glass materials at high temperatures, requires ultra-high precision. Sigma uses high-precision molds whose surfaces are controlled with an accuracy of ±5 nanometers (0.000005 mm) or smaller. High precision aspherical glass molded lenses archives both good aberration correction and compact lens size.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sigma","offers":[{"title":"Default Title","offer_id":57182522769673,"sku":"26B969","price":579.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/c021_90_28_re_product_img01.png?v=1783437564","url":"https:\/\/harrisoncameras.co.uk\/products\/sigma-90mm-f2-8-dg-contemporary-lens-l-mount-26b969","provider":"Harrison Cameras","version":"1.0","type":"link"}