{"title":"Sony Offers","description":"","products":[{"product_id":"sony-rx100-vii-camera-dsc-rx100m7","title":"Sony RX100 VIIA Camera","description":"\u003cp\u003ePro-level features for both still shots and movies will meet the demands of professional photographers, creators and vloggers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBroad zoom range from a pocket-size camera\u003c\/strong\u003e\u003cbr\u003eThe built-in ZEISS® Vario-Sonnar T 24-200mm F2.8-4.5 zoom lens covers a broad zoom range equivalent to two standard zoom lenses (24-70mm and 70-200mm), all in a very compact size. It's configured with eight aspherical lens elements with 13 aspherical faces to achieve maximum resolution, clarity and contrast across the entire zoom range, and all the way out to the edge of the image. Four of Sony's original AA (advanced aspherical) elements help minimise spherical, coma and chromatic aberrations.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA new image sensor that delivers new levels of performance\u003c\/strong\u003e\u003cbr\u003eThe newly developed Exmor RS™ 1.0-type stacked CMOS image sensor works in tandem with the latest BIONZ X™ image-processing engine to deliver powerful levels of performance. The result is fast, Blackout-free Shooting at up to 20fps and Single Burst Shooting at up to 90fps. Reliable AF\/AE tracking is possible thanks to rapid arithmetic processing at 60 times\/sec. to predictively track subject motion, and the electronic viewfinder and LCD monitor also benefit, with improved image quality and smooth 60fps display during shooting.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg style=\"max-width: 100%;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/DSC-RX100M7-body-1.jpg\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eUp to 20fps fast, Blackout-free Shooting with AF\/AE tracking\u003c\/strong\u003e\u003cbr\u003eNow you can rely on Blackout-free Shooting at up to 20fps, complete with AF\/AE tracking, so you won't lose track of a moving subject even at telephoto range. Precise, reliable AF\/AE tracking is based on high-speed arithmetic processing at up to 60 times per second during continuous shooting. (A) Blackout-free Shooting (B) Shooting with blackouts\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReal-time Tracking to maintain steady focus on your subject\u003c\/strong\u003e\u003cbr\u003eFor the first time in the RX series, Real-time Tracking is supported. When you're tracking a fast-moving subject, the camera's motion tracker uses a sophisticated subject recognition algorithm (AI) that draws on colour, pattern (brightness), distance (depth) and face\/eye information to automatically recognise and maintain focus on your subject. During continuous shooting, the camera relies on AF calculations at up to 60 times\/sec. to maintain high-accuracy tracking even as the subject's position changes moment by moment. Tracking can also be initiated through touch operation, for both stills and movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnhanced Real-time Eye AF for better portraits and pet photos\u003c\/strong\u003e\u003cbr\u003eReal-time Eye AF detects and focuses on the eyes of your subjects, even when part of the face is hidden, the face is backlit or the subject is facing downwards.With up to 60 AF calculations per second, the RX100 VII's AF enables powerful continuous shooting, and stunning portrait shots through precise focusing on your subject's eyes – person or animal. For human subjects, activating Real-time Eye AF simply requires a half-press of the shutter button.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061159080201,"sku":"DSCRX100M7AB.CEH","price":1049.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/DSC-RX100M7_dc7ee774-45c1-4490-b6f3-4a7a2b580e4f.jpg?v=1720730152"},{"product_id":"sony-ecm-b1m-digital-shotgun-microphone-ecm-b1m","title":"Sony ECM-B1M Digital Shotgun Microphone","description":"\u003cp\u003e\u003cstrong\u003eThree directivity modes\u003c\/strong\u003e\u003cbr\u003e\nAdvanced digital signal processing makes it possible to offer three switchable directivity patterns in one versatile microphone: super-directional, unidirectional, and omnidirectional.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eGreat sound with low noise\u003c\/strong\u003e\u003cbr\u003e\nWhen connected via the Multi Interface Shoe of a compatible camera that features a built-in digital audio interface, the audio signal is directly transferred to the camera in digital form so that no degradation can occur. A simple switch also provides compatibility with a wide range of cameras using an analogue interface.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCable-free connection\u003c\/strong\u003e\u003cbr\u003e\nSimply clip the microphone into the Multi Interface Shoe on a compatible camera for direct power and audio connections without the need for extra cables or batteries. Sony’s Multi Interface Shoe offers intelligent connectivity and control for a variety of accessories, providing maximum flexibility and mobility for α system shooting.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eEssential controls\u003c\/strong\u003e\u003cbr\u003e\nRecord level control, analogue output for compatibility with a wide range of cameras, and an attenuator that makes it easy to set optimum signal levels all add to this microphone’s versatility. This level of control can contribute to smooth, stress-free post production.\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061167436041,"sku":"ECM-B1M","price":279.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ECM-B1M_74713b28-8b57-4f5d-8b57-b59c8b08eaeb.jpg?v=1720730243"},{"product_id":"sony-shotgun-microphone-ecm-m1-compact-8-in-1-wireless-battery-free-ecmm1","title":"Sony Shotgun Microphone ECM-M1 (Compact, 8-in-1, Wireless, Battery-free)","description":"\u003cp\u003e\u003c!--StartFragment--\u003eThe ECM-M1 is the most versatile shotgun microphone to date. Simply select on the rear wheel one of the 8 different modes to capture clear and high-quality sound from your subject no matter the situation and the noise around. From ultra-directional to stereo or omni-directional the ECM-M1 will adapt to any recording scenario and intelligently pick up the desired sound while actively reducing the surrounding distractions. This high-performance cableless and battery-less shotgun microphone delivers outstanding audio transmission quality without the need to carry any additional accessories for a truly versatile content creation experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAUDIO CAPTURE MADE EASY\u003c\/strong\u003e: This microphone includes 8 different directional sound capture in 2 channels to provide ease of use in any situation. Whether it is for interviews, solo video content creation or concert recording, simply roll the back wheel to the relevant preset and capture clear voice or sound in any situations.\u003cbr\u003eOn top, it records backup sound in 2 additional channels in omnidirection to provide flexibility of editing when you record specific voices in your content creation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHIGH QUALITY SOUND AND NOISE CUT\u003c\/strong\u003e: With a tailored frequency response in all modes and Sony digital audio technology, capture clear and pleasing voice in all situations. Whether it is the air conditioning rumbling in the background or wind noise outside, switch to Noise Cancelling function (NC) and remove any unwanted parasite noise.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE FREEDOM TO CREATE\u003c\/strong\u003e: With Sony MI shoe technology, this microphone is completely battery-less and cableless. Simply mount it on your Sony compatible camera and taste the freedom or recording without the need of extra accessories. Never miss any recordings again with the ECM-M1\u003c\/p\u003e\n\u003cp\u003e\u003c!--StartFragment--\u003e\u003cstrong\u003eCREATE ON THE GO\u003c\/strong\u003e: The compact and lightweight design makes this shotgun mic easy to carry and use anytime, anywhere.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061168746761,"sku":"ECMM1","price":299.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ECMM1_6bfcdc15-f14f-4fdd-8924-4e6ccdcc6d27.jpg?v=1720730286"},{"product_id":"sony-a6100-camera-ilce6100b","title":"Sony A6100 Camera","description":"\u003ch2\u003e\u003cstrong\u003eSony Alpha 6100, Capture your world, share your vision\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSuperior image resolution and natural-looking textures\u003c\/strong\u003e\u003cbr\u003eThe APS-C sensor uses copper wiring for better conductivity and enhanced circuit processing to help optimise light-collection efficiency. Working together with the latest-generation image processing engine, this enables optimal image resolution and natural-looking textures.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCapture the moments that mean the most\u003c\/strong\u003e\u003cbr\u003eCapture special moments and portraits to remember and share. Thanks to stunning image quality and speed based on technology developed for our full-frame models, you can leave the hard work to the camera. The Alpha 6100 ensures you'll never miss an instant.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"Screen of Sony A6100\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE6100B-body-1.jpg\"\u003e \u003cimg alt=\"Selfie with the Sony A6100\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE6100B-body-2.jpg\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFollow your subject with reliable precision\u003c\/strong\u003e\u003cbr\u003eKeeping active subjects in constant, steady focus is absolutely vital to capturing every important moment, whether you're covering a sporting event or documenting everyday life. Sony's sophisticated AI-based subject-tracking algorithms won't let you down, processing massive volumes of spatial data at high speed and in real time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWide AF area, super-fast acquisition speed and persistent tracking\u003c\/strong\u003e\u003cbr\u003eThe camera's wide AF coverage is based on detailed arrays of 425 phase-detection points and 425 contrast-detection points, for greatly increased detection accuracy. Quick performance from the latest-generation processing engine helps achieve a remarkable 0.02-second AF acquisition speed, while advanced algorithms work to accurately predict your subject's future location.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast continuous shooting at up to 11 frames per second, with AF\/AE\u003c\/strong\u003e\u003cbr\u003eImpressively speedy internal processing and the high-capacity buffer memory mean you can fire off continuous shots at up to 11fps with after-view or 8fps for real-time preview, with minimal display lag. You can take around 77 shots in JPEG (Standard) format in one continuous burst.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061321740553,"sku":"ILCE6100AB.CEC","price":589.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE6100B_4b67b0bc-3038-456e-80d5-80a29ba8fae5.jpg?v=1720733056"},{"product_id":"sony-a6100-camera-with-16-50mm-pz-lens-ilce6100lb","title":"Sony A6100 Camera with 16-50mm PZ Lens","description":"\u003ch2\u003e\u003cstrong\u003eSony Alpha 6100, Capture your world, share your vision\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSuperior image resolution and natural-looking textures\u003c\/strong\u003e\u003cbr\u003eThe APS-C sensor uses copper wiring for better conductivity and enhanced circuit processing to help optimise light-collection efficiency. Working together with the latest-generation image processing engine, this enables optimal image resolution and natural-looking textures.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCapture the moments that mean the most\u003c\/strong\u003e\u003cbr\u003eCapture special moments and portraits to remember and share. Thanks to stunning image quality and speed based on technology developed for our full-frame models, you can leave the hard work to the camera. The Alpha 6100 ensures you'll never miss an instant.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"Screen of Sony A6100\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE6100LB-body-1.jpg\"\u003e \u003cimg alt=\"Selfie with the Sony A6100\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE6100LB-body-2.jpg\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFollow your subject with reliable precision\u003c\/strong\u003e\u003cbr\u003eKeeping active subjects in constant, steady focus is absolutely vital to capturing every important moment, whether you're covering a sporting event or documenting everyday life. Sony's sophisticated AI-based subject-tracking algorithms won't let you down, processing massive volumes of spatial data at high speed and in real time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWide AF area, super-fast acquisition speed and persistent tracking\u003c\/strong\u003e\u003cbr\u003eThe camera's wide AF coverage is based on detailed arrays of 425 phase-detection points and 425 contrast-detection points, for greatly increased detection accuracy. Quick performance from the latest-generation processing engine helps achieve a remarkable 0.02-second AF acquisition speed, while advanced algorithms work to accurately predict your subject's future location.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast continuous shooting at up to 11 frames per second, with AF\/AE\u003c\/strong\u003e\u003cbr\u003eImpressively speedy internal processing and the high-capacity buffer memory mean you can fire off continuous shots at up to 11fps with after-view or 8fps for real-time preview, with minimal display lag. You can take around 77 shots in JPEG (Standard) format in one continuous burst.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061322101001,"sku":"ILCE6100AKB.CEC","price":639.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE6100LB_3015b97a-ea0b-405b-9885-7728884473cc.jpg?v=1720733061"},{"product_id":"sony-a6400-camera-ilce6400b","title":"Sony A6400 Camera","description":"\u003cp\u003eUnleash your creative potential with high-level performance and advanced features such as AI-powered Real-time Eye AF; new, high-precision Real-time Tracking; high-speed continuous shooting and 4K HDR (HLG) movie-shooting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast continuous shooting with AF\/AE at up to 11fps\u003c\/strong\u003e\u003cbr\u003eNever miss a moment of the action thanks to fast internal processing and high-capacity buffer memory. Fire off shots at up to 11fps with after-view or 8fps for live-view, with minimal display lag, and take up to around 116 shots in JPEG (Standard) or 46 shots in compressed RAW format in one continuous burst.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSilent continuous shooting at up to 8fps\u003c\/strong\u003e\u003cbr\u003eWhen your shoot calls for absolute quiet, such as when you're photographing a live performance, silent shooting with no shutter noise allows shooting at up to 8fps with AF\/AE tracking, even in AF-C mode, with Real-time Eye AF, or with Real-time Tracking, expanding your range of shooting options.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA 24.2-megapixel sensor plus enhanced image-processing engine\u003c\/strong\u003e\u003cbr\u003eThe APS-C sensor features copper wiring and enhanced circuit processing that aid in boosting light collection efficiency. In conjunction with the image-processing engine, this helps achieve superior image resolution and more natural depiction of textures.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cimg style=\"max-width: 100%;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE6400B-body-1.jpg\" alt=\"A woman taking a selfie with the Sony A6400.\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eCleaner images even in dim light\u003c\/strong\u003e\u003cbr\u003eImproved noise suppression has led to cleaner image quality, even in dark scenes where high-sensitivity shooting is required. The native ISO sensitivity has increased to a maximum ISO 32000 (with expanded ISO sensitivity at a maximum ISO 102400 for stills). 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The Touch Pad function allows you to smoothly move the current focus position while you're looking through the viewfinder. 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Fire off shots at up to 11fps with after-view or 8fps for live-view, with minimal display lag, and take up to around 116 shots in JPEG (Standard) or 46 shots in compressed RAW format in one continuous burst.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSilent continuous shooting at up to 8fps\u003c\/strong\u003e\u003cbr\u003eWhen your shoot calls for absolute quiet, such as when you're photographing a live performance, silent shooting with no shutter noise allows shooting at up to 8fps with AF\/AE tracking, even in AF-C mode, with Real-time Eye AF, or with Real-time Tracking, expanding your range of shooting options.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA 24.2-megapixel sensor plus enhanced image-processing engine\u003c\/strong\u003e\u003cbr\u003eThe APS-C sensor features copper wiring and enhanced circuit processing that aid in boosting light collection efficiency. 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The Touch Pad function allows you to smoothly move the current focus position while you're looking through the viewfinder. Simply slide your finger across the monitor until you find the desired point you want to focus on.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eE PZ 16–50mm F3.5–5.6 OSS (SELP1650)\u003c\/strong\u003e\u003cbr\u003eGreat for travel, this lightweight, retractable mid-range zoom collapses down to just 29.9mm. It also features a power zoom for smooth, silent, effortless zooming. Shooting stills or video, a powered zoom gives you maximum creative control. For added convenience, it can be operated via a zoom rocker on selected E Mount cameras. Built-in Optical SteadyShot™ image stabilisation within the lens ensures smooth, blur-free photos and videos when shooting handheld. Instead of a standard polygon-shaped lens aperture, this lens features a 7-blade circular aperture for more natural, rounded defocusing or ‘bokeh’.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061323215113,"sku":"ILCE6400AKB.CEC","price":799.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE6400LB_b8d6ee63-ca71-48a6-941c-78e3f0d27af4.jpg?v=1720733080"},{"product_id":"sony-alpha-a6700-mirrorless-camera-with-16-50mm-lens-ilce6700kb-cec","title":"Sony Alpha A6700 Mirrorless Camera With 16-50mm Lens","description":"\u003cdiv style=\"width: 100%; display: flex; flex-wrap: wrap; justify-content: space-around; align-items: center;\"\u003e\n\u003cdiv style=\"padding: 10px; width: 620px; max-width: 100%; box-sizing: border-box;\"\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE6700LB-body-1.webp\" style=\"width: 100%;\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding: 10px; width: 620px; max-width: 100%; box-sizing: border-box;\"\u003e\n\u003ch3\u003e\u003cstrong\u003eCapture Your Subjects In Fine Details\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp style=\"text-align: justify;\"\u003eFreeze the action in fine details, even in low light, thanks to the new backside illuminated Exmor R 26MP sensor and BionZ XR processor inherited from Sony Alpha professional cameras. Benefit from advanced color reproduction and a range of adjustable presets (Creative Looks) to create true to life images or input your own unique style into your captures. With a vast selection of Sony Native APS-C lenses and the ability to shoot continuously at an impressive 11 FPS, you'll never miss another opportunity to capture the perfect moment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr\u003e\n\u003cdiv style=\"width: 100%; display: flex; flex-wrap: wrap; justify-content: space-around; align-items: center;\" class=\"middle-section\"\u003e\n\u003cdiv style=\"padding: 10px; width: 620px; max-width: 100%; box-sizing: border-box;\"\u003e\n\u003ch3\u003e\u003cstrong\u003eEffortless Tracking With AI Powered Autofocus\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp style=\"text-align: justify;\"\u003eExperience the easiest way to focus on your subject with our AI-powered autofocus technology. Equipped with a dedicated AI processing unit, the Sony Alpha 6700 camera can rapidly and accurately focus on your subjects, tracking them across the frame and from a distance in both photos and videos. It can even analyze your subject's pose, ensuring that you never lose focus on their eyes, even when they turn away. This feature gives you the freedom to achieve the best possible framing for your picture. Swiftly switch between a wide range of subjects, such as human eyes, animals, birds, trains, and insects, seamlessly adjusting the camera's focus. Additionally, for experienced photographers, there's the option to switch to full-time DMF (Direct Manual Focus) mode and explore the world of focus bracketing for high-resolution photography.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding: 10px; width: 620px; max-width: 100%; box-sizing: border-box;\"\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE6700LB-body-2.webp\" style=\"width: 100%;\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr\u003e\n\u003cdiv style=\"width: 100%; display: flex; flex-wrap: wrap; justify-content: space-around; align-items: center;\"\u003e\n\u003cdiv style=\"padding: 10px; width: 620px; max-width: 100%; box-sizing: border-box;\"\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE6700LB-body-3.webp\" style=\"width: 100%;\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding: 10px; width: 620px; max-width: 100%; box-sizing: border-box;\"\u003e\n\u003ch3\u003e\u003cstrong\u003eShoot Your Content In 4K\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp style=\"text-align: justify;\"\u003eThe Sony Alpha 6700 inherits some of the best features from our Cinema Line cameras. Enjoy 4K recording downsampled from 6K quality at up to 30p with a 10-bit 4:2:2, as well as 4K slow motion at up to 120p. With Active stabilization, S-Cinetone\/S-Log3 picture profile, and AI-powered auto framing, it's the perfect tool for creating cinematic looking footage on the go. Create stable footage easily in any situation with Active mode stabilisation and get creative as a solo shooter with our AI powered auto framing feature. For seasoned video shooters, the Sony Alpha 6700 also includes features like breathing compensation, LUT preview function and quick video Fn menu to ensure the best video shooting experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr\u003e\n\u003cdiv style=\"width: 100%; display: flex; flex-wrap: wrap; justify-content: space-around; align-items: center;\" class=\"middle-section\"\u003e\n\u003cdiv style=\"padding: 10px; width: 620px; max-width: 100%; box-sizing: border-box;\"\u003e\n\u003ch3\u003e\u003cstrong\u003eCompactness Without Compromise\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp style=\"text-align: justify;\"\u003eThe Sony Alpha 6700 is designed to accompany you on all your adventures with its compact and lightweight design. Equipped with a fully touch-capable rotating screen, a clearer electronic viewfinder, and an additional front dial, it offers a quick and intuitive shooting experience for content creation on the go. With dust and moisture resistance and a magnesium alloy shell, the Sony Alpha 6700 is sturdy and ready to confidently capture your vision in any environment.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding: 10px; width: 620px; max-width: 100%; box-sizing: border-box;\"\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE6700LB-body-4.webp\" style=\"width: 100%;\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr\u003e\n\u003cdiv style=\"width: 100%; display: flex; flex-wrap: wrap; justify-content: space-around; align-items: center;\"\u003e\n\u003cdiv style=\"padding: 10px; width: 620px; max-width: 100%; box-sizing: border-box;\"\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE6700LB-body-5.webp\" style=\"width: 100%;\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding: 10px; width: 620px; max-width: 100%; box-sizing: border-box;\"\u003e\n\u003ch3\u003e\u003cstrong\u003eEasily Share With Everyone\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp style=\"text-align: justify;\"\u003eUnleash your creativity with the Sony Alpha 6700. Experience exceptional image quality and beautiful bokeh with its wide range of lenses and accessories for diverse shooting needs. Seamlessly connect to your smartphone via the Creators' App for stable image transfer. Transform the camera into a high-quality 4K webcam for online meetings and streaming. Utilize Sony's Creators' Cloud platform for collaborative production, including tools like Master Cut (Beta) for movie editing and Ci Media Cloud for seamless collaboration. Connect, create, and share your conent everywhere with the Alpha 6700.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv style=\"margin: auto; width: 100%; height: 0px; overflow: hidden; padding-top: 30px; padding-bottom: 42%; position: relative; min-width: 350px; max-width: 800px;\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/epF0kLYSNkU\" style=\"left: 0px; top: 0px; width: 100%; height: 100%; position: absolute;\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061324787977,"sku":"ILCE6700KB.CEC","price":1549.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE6700LB_fd9a192a-ea25-4763-9a04-5d4b293360ae.jpg?v=1720733116"},{"product_id":"sony-alpha-a6700-mirrorless-camera-with-18-135mm-lens-ilce6700mb","title":"Sony Alpha A6700 Mirrorless Camera With 18-135mm Lens","description":"\u003cdiv style=\"width: 100%; vertical-align: top; display: flex; flex-wrap: wrap; justify-content: space-around;\"\u003e\n\u003cdiv style=\"width: 370px; padding-right: 10px; padding-left: 10px; max-width: 100%; box-sizing: border-box;\"\u003e\n\u003cp\u003e\u003cimg style=\"max-width: 100%;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE6700MB-body-1.webp\"\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eCapture Your Subjects In Fine Details\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp style=\"text-align: justify;\"\u003eFreeze the action in fine details, even in low light, thanks to the new backside illuminated Exmor R 26MP sensor and BionZ XR processor inherited from Sony Alpha professional cameras. Benefit from advanced colour reproduction and a range of adjustable presets (Creative Looks) to create true to life images or input your own unique style into your captures. With a vast selection of Sony Native APS-C lenses and the ability to shoot continuously at an impressive 11 FPS, you'll never miss another opportunity to capture the perfect moment.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background: rgb(249, 249, 249); width: 370px; padding-right: 10px; padding-left: 10px; max-width: 100%; box-sizing: border-box;\"\u003e\n\u003cp\u003e\u003cimg style=\"max-width: 100%;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE6700MB-body-2.webp\"\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eEffortless Tracking With AI Powered Autofocus\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp style=\"text-align: justify;\"\u003eExperience the easiest way to focus on your subject with our AI-powered autofocus technology. Equipped with a dedicated AI processing unit, the Sony Alpha 6700 camera can rapidly and accurately focus on your subjects, tracking them across the frame and from a distance in both photos and videos. It can even analyze your subject's pose, ensuring that you never lose focus on their eyes, even when they turn away. This feature gives you the freedom to achieve the best possible framing for your picture. Swiftly switch between a wide range of subjects, such as human eyes, animals, birds, trains, and insects, seamlessly adjusting the camera's focus. Additionally, for experienced photographers, there's the option to switch to full-time DMF (Direct Manual Focus) mode and explore the world of focus bracketing for high-resolution photography.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 370px; padding-right: 10px; padding-left: 10px; max-width: 100%; box-sizing: border-box;\"\u003e\n\u003cp\u003e\u003cimg style=\"max-width: 100%;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE6700MB-body-3.webp\"\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eShoot Your Content In 4K\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp style=\"text-align: justify;\"\u003eThe Sony Alpha 6700 inherits some of the best features from our Cinema Line cameras. Enjoy 4K recording downsampled from 6K quality at up to 30p with a 10-bit 4:2:2, as well as 4K slow motion at up to 120p. With Active stabilization, S-Cinetone\/S-Log3 picture profile, and AI-powered auto framing, it's the perfect tool for creating cinematic looking footage on the go. Create stable footage easily in any situation with Active mode stabilisation and get creative as a solo shooter with our AI powered auto framing feature. For seasoned video shooters, the Sony Alpha 6700 also includes features like breathing compensation, LUT preview function and quick video Fn menu to ensure the best video shooting experience.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 370px; padding-right: 10px; padding-left: 10px; max-width: 100%; box-sizing: border-box;\"\u003e\n\u003cp\u003e\u003cimg style=\"max-width: 100%;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE6700MB-body-4.webp\"\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eCompactness Without Compromise\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp style=\"text-align: justify;\"\u003eThe Sony Alpha 6700 is designed to accompany you on all your adventures with its compact and lightweight design. Equipped with a fully touch-capable rotating screen, a clearer electronic viewfinder, and an additional front dial, it offers a quick and intuitive shooting experience for content creation on the go. With dust and moisture resistance and a magnesium alloy shell, the Sony Alpha 6700 is sturdy and ready to confidently capture your vision in any environment.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 370px; padding-right: 10px; padding-left: 10px; max-width: 100%; box-sizing: border-box;\"\u003e\n\u003cp\u003e\u003cimg style=\"max-width: 100%;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE6700MB-body-5.webp\"\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eEasily Share With Everyone\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp style=\"text-align: justify;\"\u003eUnleash your creativity with the Sony Alpha 6700. Experience exceptional image quality and beautiful bokeh with its wide range of lenses and accessories for diverse shooting needs. Seamlessly connect to your smartphone via the Creators' App for stable image transfer. Transform the camera into a high-quality 4K webcam for online meetings and streaming. Utilize Sony's Creators' Cloud platform for collaborative production, including tools like Master Cut (Beta) for movie editing and Ci Media Cloud for seamless collaboration. Connect, create, and share your conent everywhere with the Alpha 6700.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv style=\"margin: auto; width: 100%; height: 0px; overflow: hidden; padding-top: 30px; padding-bottom: 42%; position: relative; min-width: 350px; max-width: 800px;\"\u003e\u003ciframe style=\"left: 0px; top: 0px; width: 100%; height: 100%; position: absolute;\" src=\"https:\/\/www.youtube.com\/embed\/epF0kLYSNkU\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061325836553,"sku":"ILCE6700MB.CEC","price":1599.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE6700MB_20a73027-a94c-47a0-8677-f9b0cfdfebac.jpg?v=1720733134"},{"product_id":"sony-a7c-ii-black-body-mirrorless-full-frame-33mp-4k-ilce7cm2b","title":"Sony A7C II Black Body | Mirrorless | Full-Frame | 33MP | 4K","description":"\u003cp style=\"text-align: justify;\"\u003eExperience the freedom of compact portability and excellence of Full-Frame quality with the Sony A7C II - a camera that will ignite your creativity.\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003eCapture stunning 33.0MP detail in stills and 4K movies, with an impressive 15-stop dynamic range. Experience lifelike colours and superior image quality powered by the BIONZ XR engine and advanced image processing algorithm. Enjoy steady shots with 7.0-step IBIS and cinematic 4K movies stabilized with Active Mode. AI-powered autofocus ensures precise focus on subjects, even in motion.\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003eWith its intuitive touch display, ergonomic design, and dust\/moisture resistance, the Sony A7C II offers a seamless shooting experience to the hybrid creators seeking excellence on the move.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch4 style=\"text-align: justify;\"\u003eWhat is the Sony A7C II best for?\u003c\/h4\u003e\n\u003cdiv style=\"width: 100%; vertical-align: top; display: flex; flex-wrap: wrap; justify-content: space-around;\"\u003e\n\u003c!-- Pro Video --\u003e\n\u003cdiv style=\"width: 370px; padding-right: 10px; padding-left: 10px; max-width: 100%; box-sizing: border-box;\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg style=\"max-width: 100%;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE7CM2B-body-1.webp\" alt=\"video\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eProfessional video\u003c\/strong\u003e\u003cbr\u003e4K 60fps 10-bit 4:2:2 movie recording means this is a serious no-compromise tool for shooting professional video. The Sony A7C II also offers S.Log 3 gamma, S-Cinetone, Long GOP or All-Intra compression as well as real-time tracking, breathing compensation and subject recognition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- Portrait --\u003e\n\u003cdiv style=\"width: 370px; padding-right: 10px; padding-left: 10px; max-width: 100%; box-sizing: border-box;\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg style=\"max-width: 100%;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE7CM2B-body-2.webp\" alt=\"portrait photo\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003ePortrait photography\u003c\/strong\u003e\u003cbr\u003eWith its full-frame sensor and subject recognition capability, the Sony A7C II can shoot amazing headshots with perfect focus and beautiful background blur. The real-time eye-tracking means your images will be pin-sharp exactly where you want them to be. The 33MP full-frame sensor means there's plenty of capability for cropping in post-production.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- Low-Light --\u003e\n\u003cdiv style=\"width: 370px; padding-right: 10px; padding-left: 10px; max-width: 100%; box-sizing: border-box;\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg style=\"max-width: 100%;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE7CM2B-body-3.webp\" alt=\"low-light photo\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eLow-light photography\u003c\/strong\u003e\u003cbr\u003eThe 33MP full-frame sensor offers low noise at high-ISO making the Sony A7C II great for low-light photography with long exposures or natural-light portraits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr\u003e\n\u003ch4 style=\"text-align: justify;\"\u003eRecommended accessories for the Sony A7C II\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify;\"\u003e\n\u003cstrong\u003e\u003ca title=\"Memory Cards\" href=\"https:\/\/harrisoncameras.co.uk\/collections\/memory-cards-readers\/\"\u003eMemory cards\u003c\/a\u003e.\u003c\/strong\u003e The camera uses \u003ca title=\"SD Cards\" href=\"https:\/\/harrisoncameras.co.uk\/collections\/sd-cards\/\"\u003eSD Cards\u003c\/a\u003e. If shooting RAW images or 4K video we recommend using \u003ca title=\"Lexar Professional 2000x UHS-II SD Cards\" href=\"https:\/\/harrisoncameras.co.uk\/collections\/lexar-professional-2000x-uhs-ii-sd-cards\/\"\u003eLexar Professional 2000x UHS-II SD Cards\u003c\/a\u003e for maximum performance and reliability with the Sony A7C II. For general photography we'd recommend using \u003ca title=\"Lexar Professional 1066x SD Cards\" href=\"https:\/\/harrisoncameras.co.uk\/collections\/lexar-professional-1066x-sd-cards\/\"\u003eLexar Professional 1066x SD Cards\u003c\/a\u003e, which are the more-affordable UHS-I standard.\u003c\/li\u003e\n\u003cli style=\"text-align: justify;\"\u003e\n\u003cstrong\u003eSpare batteries.\u003c\/strong\u003e The Sony A7C II uses the \u003ca title=\"Sony NP-FZ100 battery\" href=\"https:\/\/harrisoncameras.co.uk\/collections\/sony-np-fz100-battery\/\"\u003eSony NP-FZ100 battery\u003c\/a\u003e. We recommend the \u003ca title=\"DURACELL SONY NP-FZ100\" href=\"https:\/\/harrisoncameras.co.uk\/products\/duracell-sony-np-fz100-replacement-battery-drsfz100\"\u003eDuracell Sony NP-FZ100 Replacement Battery\u003c\/a\u003e which offers great reliability and affordability. The Duracell battery is fully compatible and will happily charge using the same charger as the original battery.\u003c\/li\u003e\n\u003cli style=\"text-align: justify;\"\u003e\n\u003cstrong\u003e\u003ca title=\"Sony E-Mount Lenses\" href=\"https:\/\/harrisoncameras.co.uk\/collections\/sony-e-mount-lenses\/\"\u003eSony E-Mount lenses.\u003c\/a\u003e\u003c\/strong\u003e The Sony A7C II uses E-mount lenses. We offer a range of new \u003ca title=\"sony E mount lenses\" href=\"https:\/\/harrisoncameras.co.uk\/collections\/sony-e-mount-lenses\/\"\u003eSony E-Mount Lenses\u003c\/a\u003e as well as a wide selection of \u003ca title=\"Used Sony E-Mount Lenses\" href=\"https:\/\/harrisoncameras.co.uk\/collections\/used-sony-e-mount-lenses\/\"\u003eused Sony E-mount lenses.\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch4 style=\"text-align: justify;\"\u003eWhy we love the Sony A7C II\u003c\/h4\u003e\n\u003cp style=\"text-align: justify;\"\u003eThe Sony A7C II is a camera built for serious enthusiast use. Not only does it offer an impressive range of features and specifications, but it is also a great camera to use. The handling and build quality are just what we would expect from a Sony camera of this level, the buttons are well-placed with the most important features right at your fingertips. The 33 MP full-frame sensor offers superb performance for both stills and video and the magnesium-alloy body offers the durability you would expect from a camera of this calibre.\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003eThe Sony A7C II is a camera that you can rely on to give you excellent images for many years to come. Buy with confidence from Harrison Cameras - independant dealer, UK stock, FREE delivery.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch4 style=\"text-align: justify;\"\u003eLooking to sell a Sony A7C II or trade-in your old kit?\u003c\/h4\u003e\n\u003cp style=\"text-align: justify;\"\u003eWe'd love to give you our best price! Simply use the \u003ca href=\"#trade\"\u003eform below\u003c\/a\u003e or head over to our \u003ca title=\"Sell your camera equipment\" href=\"https:\/\/harrisoncameras.co.uk\/pages\/sell-camera-equipment\"\u003esell camera equipment\u003c\/a\u003e page, fill out a few details and we'll get back to you ASAP with a quote. We'll even arrange a collection from your address!\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061328949513,"sku":"ILCE7CM2B.CEC","price":1599.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE7CM2B_7f9ac3e2-4151-4c77-b058-7d409029b511.jpg?v=1720733190"},{"product_id":"sony-a7c-ii-lens-kit-black-28-60mm-mirrorless-full-frame-33mp-4k-ilce7cm2lb","title":"Sony A7C II Lens Kit Black 28-60mm | Mirrorless | Full-Frame | 33MP | 4K","description":"\u003cp style=\"text-align: justify;\"\u003eExperience the freedom of compact portability and excellence of Full-Frame quality with the Sony A7C II - a camera that will ignite your creativity.\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003eCapture stunning 33.0MP detail in stills and 4K movies, with an impressive 15-stop dynamic range. Experience lifelike colours and superior image quality powered by the BIONZ XR engine and advanced image processing algorithm. Enjoy steady shots with 7.0-step IBIS and cinematic 4K movies stabilized with Active Mode. AI-powered autofocus ensures precise focus on subjects, even in motion.\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003eWith its intuitive touch display, ergonomic design, and dust\/moisture resistance, the Sony A7C II offers a seamless shooting experience to the hybrid creators seeking excellence on the move.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch4 style=\"text-align: justify;\"\u003eWhat is the Sony A7C II best for?\u003c\/h4\u003e\n\u003cdiv style=\"width: 100%; vertical-align: top; display: flex; flex-wrap: wrap; justify-content: space-around;\"\u003e\n\u003c!-- Pro Video --\u003e\n\u003cdiv style=\"width: 370px; padding-right: 10px; padding-left: 10px; max-width: 100%; box-sizing: border-box;\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg style=\"max-width: 100%;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE7CM2LB-body-1.webp\" alt=\"video\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eProfessional video\u003c\/strong\u003e\u003cbr\u003e4K 60fps 10-bit 4:2:2 movie recording means this is a serious no-compromise tool for shooting professional video. The Sony A7C II also offers S.Log 3 gamma, S-Cinetone, Long GOP or All-Intra compression as well as real-time tracking, breathing compensation and subject recognition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- Portrait --\u003e\n\u003cdiv style=\"width: 370px; padding-right: 10px; padding-left: 10px; max-width: 100%; box-sizing: border-box;\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg style=\"max-width: 100%;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE7CM2LB-body-2.webp\" alt=\"portrait photo\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003ePortrait photography\u003c\/strong\u003e\u003cbr\u003eWith its full-frame sensor and subject recognition capability, the Sony A7C II can shoot amazing headshots with perfect focus and beautiful background blur. The real-time eye-tracking means your images will be pin-sharp exactly where you want them to be. The 33MP full-frame sensor means there's plenty of capability for cropping in post-production.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- Low-Light --\u003e\n\u003cdiv style=\"width: 370px; padding-right: 10px; padding-left: 10px; max-width: 100%; box-sizing: border-box;\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg style=\"max-width: 100%;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE7CM2LB-body-3.webp\" alt=\"low-light photo\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eLow-light photography\u003c\/strong\u003e\u003cbr\u003eThe 33MP full-frame sensor offers low noise at high-ISO making the Sony A7C II great for low-light photography with long exposures or natural-light portraits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr\u003e\n\u003ch4 style=\"text-align: justify;\"\u003eRecommended accessories for the Sony A7C II\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify;\"\u003e\n\u003cstrong\u003e\u003ca title=\"Memory Cards\" href=\"https:\/\/harrisoncameras.co.uk\/collections\/memory-cards-readers\/\"\u003eMemory cards\u003c\/a\u003e.\u003c\/strong\u003e The camera uses \u003ca title=\"SD Cards\" href=\"https:\/\/harrisoncameras.co.uk\/collections\/sd-cards\/\"\u003eSD Cards\u003c\/a\u003e. If shooting RAW images or 4K video we recommend using \u003ca title=\"Lexar Professional 2000x UHS-II SD Cards\" href=\"https:\/\/harrisoncameras.co.uk\/collections\/lexar-professional-2000x-uhs-ii-sd-cards\/\"\u003eLexar Professional 2000x UHS-II SD Cards\u003c\/a\u003e for maximum performance and reliability with the Sony A7C II. For general photography we'd recommend using \u003ca title=\"Lexar Professional 1066x SD Cards\" href=\"https:\/\/harrisoncameras.co.uk\/collections\/lexar-professional-1066x-sd-cards\/\"\u003eLexar Professional 1066x SD Cards\u003c\/a\u003e, which are the more-affordable UHS-I standard.\u003c\/li\u003e\n\u003cli style=\"text-align: justify;\"\u003e\n\u003cstrong\u003eSpare batteries.\u003c\/strong\u003e The Sony A7C II uses the \u003ca title=\"Sony NP-FZ100 battery\" href=\"https:\/\/harrisoncameras.co.uk\/collections\/sony-np-fz100-battery\/\"\u003eSony NP-FZ100 battery\u003c\/a\u003e. We recommend the \u003ca title=\"DURACELL SONY NP-FZ100\" href=\"https:\/\/harrisoncameras.co.uk\/products\/duracell-sony-np-fz100-replacement-battery-drsfz100\"\u003eDuracell Sony NP-FZ100 Replacement Battery\u003c\/a\u003e which offers great reliability and affordability. The Duracell battery is fully compatible and will happily charge using the same charger as the original battery.\u003c\/li\u003e\n\u003cli style=\"text-align: justify;\"\u003e\n\u003cstrong\u003e\u003ca title=\"Sony E-Mount Lenses\" href=\"https:\/\/harrisoncameras.co.uk\/collections\/sony-e-mount-lenses\/\"\u003eSony E-Mount lenses.\u003c\/a\u003e\u003c\/strong\u003e The Sony A7C II uses E-mount lenses. We offer a range of new \u003ca title=\"sony E mount lenses\" href=\"https:\/\/harrisoncameras.co.uk\/collections\/sony-e-mount-lenses\/\"\u003eSony E-Mount Lenses\u003c\/a\u003e as well as a wide selection of \u003ca title=\"Used Sony E-Mount Lenses\" href=\"https:\/\/harrisoncameras.co.uk\/collections\/used-sony-e-mount-lenses\/\"\u003eused Sony E-mount lenses.\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch4 style=\"text-align: justify;\"\u003eWhy we love the Sony A7C II\u003c\/h4\u003e\n\u003cp style=\"text-align: justify;\"\u003eThe Sony A7C II is a camera built for serious enthusiast use. Not only does it offer an impressive range of features and specifications, but it is also a great camera to use. The handling and build quality are just what we would expect from a Sony camera of this level, the buttons are well-placed with the most important features right at your fingertips. The 33 MP full-frame sensor offers superb performance for both stills and video and the magnesium-alloy body offers the durability you would expect from a camera of this calibre.\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003eThe Sony A7C II is a camera that you can rely on to give you excellent images for many years to come. Buy with confidence from Harrison Cameras - independant dealer, UK stock, FREE delivery.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch4 style=\"text-align: justify;\"\u003eLooking to sell a Sony A7C II or trade-in your old kit?\u003c\/h4\u003e\n\u003cp style=\"text-align: justify;\"\u003eWe'd love to give you our best price! Simply use the \u003ca href=\"#trade\"\u003eform below\u003c\/a\u003e or head over to our \u003ca title=\"Sell your camera equipment\" href=\"https:\/\/harrisoncameras.co.uk\/pages\/sell-camera-equipment\"\u003esell camera equipment\u003c\/a\u003e page, fill out a few details and we'll get back to you ASAP with a quote. We'll even arrange a collection from your address!\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061330260233,"sku":"ILCE7CM2LB.CEC","price":1799.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE7CM2LB_27f69733-3722-4026-8bf3-761e303b1f58.jpg?v=1720733203"},{"product_id":"sony-a7c-ii-lens-kit-silver-28-60mm-mirrorless-full-frame-33mp-4k-ilce7cm2ls","title":"Sony A7C II Lens Kit Silver 28-60mm | Mirrorless | Full-Frame | 33MP | 4K","description":"\u003cp style=\"text-align: justify;\"\u003eExperience the freedom of compact portability and excellence of Full-Frame quality with the Sony A7C II - a camera that will ignite your creativity.\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003eCapture stunning 33.0MP detail in stills and 4K movies, with an impressive 15-stop dynamic range. Experience lifelike colours and superior image quality powered by the BIONZ XR engine and advanced image processing algorithm. Enjoy steady shots with 7.0-step IBIS and cinematic 4K movies stabilized with Active Mode. AI-powered autofocus ensures precise focus on subjects, even in motion.\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003eWith its intuitive touch display, ergonomic design, and dust\/moisture resistance, the Sony A7C II offers a seamless shooting experience to the hybrid creators seeking excellence on the move.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch4 style=\"text-align: justify;\"\u003eWhat is the Sony A7C II best for?\u003c\/h4\u003e\n\u003cdiv style=\"width: 100%; vertical-align: top; display: flex; flex-wrap: wrap; justify-content: space-around;\"\u003e\n\u003c!-- Pro Video --\u003e\n\u003cdiv style=\"width: 370px; padding-right: 10px; padding-left: 10px; max-width: 100%; box-sizing: border-box;\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"video\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE7CM2LS-body-1.webp\" style=\"max-width: 100%;\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eProfessional video\u003c\/strong\u003e\u003cbr\u003e4K 60fps 10-bit 4:2:2 movie recording means this is a serious no-compromise tool for shooting professional video. The Sony A7C II also offers S.Log 3 gamma, S-Cinetone, Long GOP or All-Intra compression as well as real-time tracking, breathing compensation and subject recognition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- Portrait --\u003e\n\u003cdiv style=\"width: 370px; padding-right: 10px; padding-left: 10px; max-width: 100%; box-sizing: border-box;\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"portrait photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE7CM2LS-body-2.webp\" style=\"max-width: 100%;\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003ePortrait photography\u003c\/strong\u003e\u003cbr\u003eWith its full-frame sensor and subject recognition capability, the Sony A7C II can shoot amazing headshots with perfect focus and beautiful background blur. The real-time eye-tracking means your images will be pin-sharp exactly where you want them to be. The 33MP full-frame sensor means there's plenty of capability for cropping in post-production.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- Low-Light --\u003e\n\u003cdiv style=\"width: 370px; padding-right: 10px; padding-left: 10px; max-width: 100%; box-sizing: border-box;\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"low-light photo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE7CM2LS-body-3.webp\" style=\"max-width: 100%;\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eLow-light photography\u003c\/strong\u003e\u003cbr\u003eThe 33MP full-frame sensor offers low noise at high-ISO making the Sony A7C II great for low-light photography with long exposures or natural-light portraits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr\u003e\n\u003ch4 style=\"text-align: justify;\"\u003eRecommended accessories for the Sony A7C II\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify;\"\u003e\n\u003cstrong\u003e\u003ca href=\"https:\/\/harrisoncameras.co.uk\/collections\/memory-cards-readers\/\" title=\"Memory Cards\"\u003eMemory cards\u003c\/a\u003e.\u003c\/strong\u003e The camera uses \u003ca href=\"https:\/\/harrisoncameras.co.uk\/collections\/sd-cards\/\" title=\"SD Cards\"\u003eSD Cards\u003c\/a\u003e. If shooting RAW images or 4K video we recommend using \u003ca href=\"https:\/\/harrisoncameras.co.uk\/collections\/lexar-professional-2000x-uhs-ii-sd-cards\/\" title=\"Lexar Professional 2000x UHS-II SD Cards\"\u003eLexar Professional 2000x UHS-II SD Cards\u003c\/a\u003e for maximum performance and reliability with the Sony A7C II. For general photography we'd recommend using \u003ca href=\"https:\/\/harrisoncameras.co.uk\/collections\/lexar-professional-1066x-sd-cards\/\" title=\"Lexar Professional 1066x SD Cards\"\u003eLexar Professional 1066x SD Cards\u003c\/a\u003e, which are the more-affordable UHS-I standard.\u003c\/li\u003e\n\u003cli style=\"text-align: justify;\"\u003e\n\u003cstrong\u003eSpare batteries.\u003c\/strong\u003e The Sony A7C II uses the \u003ca href=\"https:\/\/harrisoncameras.co.uk\/collections\/sony-np-fz100-battery\/\" title=\"Sony NP-FZ100 battery\"\u003eSony NP-FZ100 battery\u003c\/a\u003e. We recommend the \u003ca href=\"https:\/\/harrisoncameras.co.uk\/products\/duracell-sony-np-fz100-replacement-battery-drsfz100\" title=\"DURACELL SONY NP-FZ100\"\u003eDuracell Sony NP-FZ100 Replacement Battery\u003c\/a\u003e which offers great reliability and affordability. The Duracell battery is fully compatible and will happily charge using the same charger as the original battery.\u003c\/li\u003e\n\u003cli style=\"text-align: justify;\"\u003e\n\u003cstrong\u003e\u003ca href=\"https:\/\/harrisoncameras.co.uk\/collections\/sony-e-mount-lenses\/\" title=\"Sony E-Mount Lenses\"\u003eSony E-Mount lenses.\u003c\/a\u003e\u003c\/strong\u003e The Sony A7C II uses E-mount lenses. We offer a range of new \u003ca href=\"https:\/\/harrisoncameras.co.uk\/collections\/sony-e-mount-lenses\/\" title=\"sony E mount lenses\"\u003eSony E-Mount Lenses\u003c\/a\u003e as well as a wide selection of \u003ca href=\"https:\/\/harrisoncameras.co.uk\/collections\/used-sony-e-mount-lenses\/\" title=\"Used Sony E-Mount Lenses\"\u003eused Sony E-mount lenses.\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch4 style=\"text-align: justify;\"\u003eWhy we love the Sony A7C II\u003c\/h4\u003e\n\u003cp style=\"text-align: justify;\"\u003eThe Sony A7C II is a camera built for serious enthusiast use. Not only does it offer an impressive range of features and specifications, but it is also a great camera to use. The handling and build quality are just what we would expect from a Sony camera of this level, the buttons are well-placed with the most important features right at your fingertips. The 33 MP full-frame sensor offers superb performance for both stills and video and the magnesium-alloy body offers the durability you would expect from a camera of this calibre.\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003eThe Sony A7C II is a camera that you can rely on to give you excellent images for many years to come. Buy with confidence from Harrison Cameras - independant dealer, UK stock, FREE delivery.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch4 style=\"text-align: justify;\"\u003eLooking to sell a Sony A7C II or trade-in your old kit?\u003c\/h4\u003e\n\u003cp style=\"text-align: justify;\"\u003eWe'd love to give you our best price! Simply use the \u003ca href=\"#trade\"\u003eform below\u003c\/a\u003e or head over to our \u003ca href=\"https:\/\/harrisoncameras.co.uk\/pages\/sell-camera-equipment\" title=\"Sell your camera equipment\"\u003esell camera equipment\u003c\/a\u003e page, fill out a few details and we'll get back to you ASAP with a quote. We'll even arrange a collection from your address!\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061331407113,"sku":"ILCE7CM2LS.CEC","price":1799.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE7CM2LS_c5844ff7-ceec-440f-934a-38beaf93beed.jpg?v=1720733217"},{"product_id":"sony-a7c-ii-silver-body-mirrorless-full-frame-33mp-4k-ilce7cm2s","title":"Sony A7C II Silver Body | Mirrorless | Full-Frame | 33MP | 4K","description":"\u003cp\u003eThe Sony A7C II is a full-frame mirrorless camera that balances portability with powerful performance. Designed for photographers and filmmakers who need high-quality imagery without the bulk, it features a 33MP Exmor R CMOS sensor, the advanced BIONZ XR processor, and cutting-edge autofocus technology. Whether you're capturing stills or shooting 4K video, the A7C II delivers exceptional results in a lightweight and travel-friendly design.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eStunning Image Quality\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eWith a 33MP full-frame sensor and back-illuminated Exmor R technology, the A7C II captures stunning detail, accurate colours, and impressive dynamic range. The BIONZ XR processor enhances image clarity while reducing noise, ensuring professional-quality results in various lighting conditions.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eAdvanced Autofocus and AI Recognition\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eFeaturing a 759-point phase-detection autofocus system, the A7C II ensures precise subject tracking and sharp focus. Its AI-powered processing unit enhances subject recognition, identifying humans, animals, birds, and even vehicles with remarkable accuracy. Real-time tracking and eye autofocus help maintain focus, even with fast-moving subjects.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003e4K Video and Cinematic Features\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eFor filmmakers, the A7C II offers 4K recording at up to 60fps with full pixel readout and no pixel binning, producing high-quality footage with natural colour reproduction. S-Cinetone provides a cinematic look straight from the camera, while 10-bit 4:2:2 internal recording ensures smooth gradations and greater flexibility in post-production.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eSteady Shots with Advanced Stabilisation\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eThe A7C II features 5-axis in-body image stabilisation, reducing camera shake for sharper stills and smoother video. Active Mode further enhances stabilisation when shooting handheld, making it ideal for vlogging and on-the-go filming.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eCompact, Lightweight, and Durable\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eBuilt for versatility, the A7C II combines a compact form with professional features. The lightweight magnesium alloy body is durable and weather-sealed, providing reliability in various shooting environments. A 2.36M-dot OLED electronic viewfinder and a fully articulating 3.0-inch vari-angle touchscreen offer flexible composition options.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eSeamless Connectivity and Long Battery Life\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eWith built-in Wi-Fi, Bluetooth, and USB-C connectivity, transferring files and remote shooting are effortless. The high-capacity NP-FZ100 battery supports extended shooting sessions, so you can focus on creating without interruption.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eThe Perfect Companion for Creators\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eWhether you're a travel photographer, content creator, or hybrid shooter, the Sony A7C II delivers professional performance in a compact package. With its advanced autofocus, high-quality imaging, and 4K video capabilities, it’s the ideal tool for capturing stunning visuals wherever your creativity takes you.\u003c\/p\u003e\n\u003ch4 class=\"wp-block-heading\"\u003e\u003cstrong\u003eWhat’s In The Box?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eSony A7C II Camera Body\u003c\/li\u003e\n\u003cli\u003eNP-FZ100 Rechargeable Battery\u003c\/li\u003e\n\u003cli\u003eAC Adapter\u003c\/li\u003e\n\u003cli\u003eUSB-C Cable\u003c\/li\u003e\n\u003cli\u003eShoulder Strap\u003c\/li\u003e\n\u003cli\u003eBody Cap\u003c\/li\u003e\n\u003cli\u003eAccessory Shoe Cap\u003c\/li\u003e\n\u003cli\u003eEyepiece Cup\u003c\/li\u003e\n\u003cli\u003eUser Manual\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061332029705,"sku":"ILCE7CM2S.CEC","price":1599.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE7CM2S_49724103-2a40-4b81-9324-8ff7ed66c1e3.jpg?v=1720733231"},{"product_id":"sony-alpha-a7-iii-camera-body-ilce-7m3","title":"Sony Alpha A7 III Camera Body","description":"\u003cp\u003eSony A7 III Camera gives outstanding imaging capability and high-speed performance contained in a compact body. The Sony A7 Mark III provides power, precision and flexibility to capture in the moment images. A newly developed back-illuminated image sensor and image processing system fulfil various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.\u003c\/p\u003e\n\u003cp\u003eA new version of the 24.2 megapixel Exmor R CMOS sensor now features back-illuminated structure is combined with the latest BIONZ X image processing engine and front-end LSI. Standard ISO range is extended to ISO 100-51200 while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4D Focus\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAF performance is improved using the same AF advancements as in the A9 and applies it optimally. Once the Sony A7 Mark III captures moving subjects such as dancers, boxers and animals, it won't let them go. This camera features 693 phase-detection AF points which covers approx. 93% of image area plus 425 AF points to improve the focus.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFocus Control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe touch screen on the a7 III has a touch focus function and a touch pad function for you to drag the frame while using the viewfinder.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContinuous Shooting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony A7 Mark III can shoot in a continuous burst at up to 10 fps with AF\/AE tracking and up to 8fps burst shooting with live-view mode. This camera also supports silent shooting at up to 10fps with AF\/AE tracking at maximum resolution.\u003c\/p\u003e\n\u003cp\u003eCapture instant action with continuous shooting of up to 10 fps or 8 fps for live-view shooting. Up to approximately 177 JPEG Images, 89 compressed RAW images or 40 uncompressed RAW images can be captured in one continuous burst.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNew Imaging Edge Software Suite\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eImaging Edge software suite can maximise image quality, improve production efficiency and help you finely adjust RAW-based images. Use its “Remote” to remotely control shooting while monitoring scenes via live-view PC screen; “Edit” to develop RAW data into high-quality photos; and “Viewer” to view, rate and select photos from a list of shots.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4K HDR Recording\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRecord movies in high-resolution 4K HDR format with the A7 III. The camera features a new HLG (Hybrid Log-Gamma) picture profile which supports instant HDR workflow.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061333537033,"sku":"ILCE7M3B.CEC","price":949.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE-7M3_6efb83bc-10f9-4280-992e-d26095cbd3ff.jpg?v=1720733257"},{"product_id":"sony-alpha-a7-iii-camera-with-24-105mm-fe-f4-g-oss-lens-ilce-7m3g","title":"Sony Alpha A7 III Camera with 24-105mm FE F4 G OSS Lens","description":"\u003cp\u003eSony A7 III Camera gives outstanding imaging capability and high-speed performance contained in a compact body. The Sony A7 Mark III provides power, precision and flexibility to capture in the moment images. A newly developed back-illuminated image sensor and image processing system fulfill various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.\u003c\/p\u003e\n\u003cp\u003eA new version of the 24.2 megapixel Exmor R CMOS sensor now features back-illuminated structure is combined with the latest BIONZ X image processing engine and front-end LSI. Standard ISO range is extended to ISO 100-51200 while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4D Focus\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAF performance is improved using the same AF advancements as in the A9 and applies it optimally. Once the Sony A7 Mark III captures moving subjects such as dancers, boxers and animals, it won't let them go. This camera features 693 phase-detection AF points which covers approx. 93% of image area plus 425 AF points to improve the focus.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFocus Control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe touch screen on the a7 III has a touch focus function and a touch pad function for you to drag the frame while using the viewfinder.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContinuous Shooting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony A7 Mark III can shoot in a continuous burst at up to 10 fps with AF\/AE tracking and up to 8fps burst shooting with live-view mode. This camera also supports silent shooting at up to 10fps with AF\/AE tracking at maximum resolution.\u003c\/p\u003e\n\u003cp\u003eCapture instant action with continuous shooting of up to 10 fps or 8 fps for live-view shooting. Up to approximately 177 JPEG Images, 89 compressed RAW images or 40 uncompressed RAW images can be captured in one continuous burst.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNew Imaging Edge Software Suite\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eImaging Edge software suite can maximise image quality, improve production efficiency and help you finely adjust RAW-based images. Use its “Remote” to remotely control shooting while monitoring scenes via live-view PC screen; “Edit” to develop RAW data into high-quality photos; and “Viewer” to view, rate and select photos from a list of shots.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4K HDR Recording\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRecord movies in high-resolution 4K HDR format with the A7 III. 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This camera features 693 phase-detection AF points which covers approx. 93% of image area plus 425 AF points to improve the focus.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFocus Control\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe touch screen on the a7 III has a touch focus function and a touch pad function for you to drag the frame while using the viewfinder.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eContinuous Shooting\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe Sony A7 Mark III can shoot in a continuous burst at up to 10 fps with AF\/AE tracking and up to 8fps burst shooting with live-view mode. This camera also supports silent shooting at up to 10fps with AF\/AE tracking at maximum resolution.\u003c\/p\u003e\n\n\u003cp\u003eCapture instant action with continuous shooting of up to 10 fps or 8 fps for live-view shooting. Up to approximately 177 JPEG Images, 89 compressed RAW images or 40 uncompressed RAW images can be captured in one continuous burst.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eNew Imaging Edge Software Suite\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eImaging Edge software suite can maximise image quality, improve production efficiency and help you finely adjust RAW-based images. Use its “Remote” to remotely control shooting while monitoring scenes via live-view PC screen; “Edit” to develop RAW data into high-quality photos; and “Viewer” to view, rate and select photos from a list of shots.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e4K HDR Recording\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eRecord movies in high-resolution 4K HDR format with the A7 III. The camera features a new HLG (Hybrid Log-Gamma) picture profile which supports instant HDR workflow.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061334683913,"sku":"ILCE7M3MB.CEC","price":1199.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE-7M3K_df0fc048-0f62-40c5-accb-ad38c57c1113.jpg?v=1720733272"},{"product_id":"sony-a7-iv-camera-body-ilce7m4b","title":"Sony A7 IV Camera Body","description":"\u003cdiv style=\"width: 100%; display: flex; position: relative; align-items: center;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE7M4B-body-1.jpg\" style=\"width: 100%;\"\u003e\n\u003cdiv style=\"left: 4.27%; top: 10.97%; width: 60%; text-align: left; color: white; font-weight: bold; position: absolute;\"\u003e\n\u003ch2\u003eThe Perfect Hybrid\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eRedefining the standard of the full-frame experience, the Alpha 7 IV offers outstanding 33MP image quality, 4K 60p video recording, refined handling and fast sharing making it the perfect hybrid camera. With Real-time autofocus, the A7 IV gives you the power of Sony’s best technology.\u003c\/p\u003e\n\u003ctable align=\"center\" style=\"max-width: 100%; border: 0;\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE7M4B-body-2.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch2 style=\"text-align: left;\"\u003eNewly Designed Sensor\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003eIntroducing a brand new 33Mp Back-illuminated full-frame sensor for clean and detailed image even in low light situations. Normal ISO range is 100 - 51200 for both stills and movies.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE7M4B-body-3.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch2 style=\"text-align: left;\"\u003eEnhanced Computing Power\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003eThe Bionz XR processor is designed to be 8 times faster than previous generations of processors providing a faster and accurate capture, better image quality and professional features.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE7M4B-body-4.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch2 style=\"text-align: left;\"\u003e4K Recording At Up To 60p\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003eEnjoy the glory of 4K60p (super 35mm) for your content creation or opt for a high definition mode in 4K30p (full frame – downsample from 7K). Shoot in slowmotion at 120p in Full HD with autofocus.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE7M4B-body-5.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch2 style=\"text-align: left;\"\u003eProfessional Video Recording\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003eThe Alpha 7IV includes 3 types of recording codecs (XAVC-S\/XAVC-HS\/XAVC-I) all available in 10 bit 4:2:2 to unleash the details of your image and the power of your edits.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE7M4B-body-6.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch2 style=\"text-align: left;\"\u003eS-Cinetone\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003eS-Cinetone which is a picture profile designed to give you a cinematic look straight out of camera and ease of editing. It also includes S-LOG3 picture profile for advanced users.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch4\u003eBreathtaking Image Quality\u003c\/h4\u003e\n\u003cp\u003eThe 33 MP full frame Exmor R back-illuminated sensor in the Sony A7 IV paired with new Bionz XR processing power delivers outstanding professional image quality - even in low light situations - for all.\u003c\/p\u003e\n\u003cp\u003eInheriting the latest colour science and creative modes from professional Sony cameras, shoot true-to-life vivid images with your own style.\u003c\/p\u003e\n\u003ch4\u003eBest Autofocus Performance Yet\u003c\/h4\u003e\n\u003cp\u003eEquipped with the latest Real-time Tracking and Eye AF technology (human\/animal\/bird) for effortless tracking of your subject while shooting photos or recording videos. In addition, the Sony A7 IV shoots at up to 10 frames per second with fast buffer clearance to capture the best moment of the action unveiling in front of you.\u003c\/p\u003e\n\u003ch4\u003eUnique Shooting Experience\u003c\/h4\u003e\n\u003cp\u003eWith a refined design, the Sony A7 IV includes a fast and clear 3.69M dots electronic viewfinder, a new 3'' vari-angle touchscreen monitor and a 5 axis In-Body Image Stabilisation (IBIS) system for a comfortable and stable shooting experience. With the inclusion of Sony's intuitive new touch capable menu system, a dedicated Photo\/Video\/S\u0026amp;Q dial, and a dual card slot, switch seamlessly from photo and video and focus on your creativity.\u003c\/p\u003e\n\u003ch4\u003eVideo Content Creation At Its Best\u003c\/h4\u003e\n\u003cp\u003eRecord your content in 4K glory at up to 60p with full pixel readout and no binning for the best quality. For seasoned filmmakers, the Sony A7 IV can record in 4:2:2 10 bits and includes S-CINETONE\/S-LOG 3 picture profiles for a cinematic look and ease of editing. Paired with blazing fast Real-time autofocus technology, track your subject's eye in motion with ease - it works for humans, animals, and birds. The Sony A7 IV also includes unique video tools such as breathing compensation, a digital audio interface to attach professional audio microphones and a heat dissipation structure for long recording sessions.\u003c\/p\u003e\n\u003ch4\u003eYour Content, Always Connected\u003c\/h4\u003e\n\u003cp\u003eThe Sony A7 IV has livestreaming at up to 4K15p or Full HD 60p without the need for a capture card to keep you connected with your audience at all times. With the latest USB-C gen 3.2 compatibility, ultrafast Wi-Fi chip, and an automatic Bluetooth image backup mode on this streaming camera, transfer and share instantly your images with the world.\u003c\/p\u003e\n\u003ch4\u003eThe Best Sony Experience\u003c\/h4\u003e\n\u003cp\u003eChoose from 40+ Sony native full frame lenses to unleash your creativity. Designed specifically for Sony cameras, experience the best quality and shooting experience with Sony lenses.\u003c\/p\u003e\n\u003cdiv style=\"margin: auto; width: 70%; height: 0px; overflow: hidden; padding-top: 30px; padding-bottom: 42%; position: relative; min-width: 360px;\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/zerSHqKWhYQ\" style=\"left: 0px; top: 0px; width: 100%; height: 100%; position: absolute;\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061335109897,"sku":"ILCE7M4B.CEC","price":1799.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE7M4B_e556cfc3-2825-4a8a-b1b7-702c9af8d53a.jpg?v=1720733284"},{"product_id":"sony-a7-iv-28-70mm-f3-5-5-6-lens-kit-ilce7m4kb","title":"Sony A7 IV 28-70mm F3.5-5.6 Lens Kit","description":"\u003cdiv style=\"width: 100%; display: flex; position: relative; align-items: center;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE7M4KB-body-1.jpg\" style=\"width: 100%;\"\u003e\n\u003cdiv style=\"left: 4.27%; top: 10.97%; width: 60%; text-align: left; color: white; font-weight: bold; position: absolute;\"\u003e\n\u003ch2\u003eThe Perfect Hybrid\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eRedefining the standard of the full-frame experience, the Alpha 7 IV offers outstanding 33MP image quality, 4K 60p video recording, refined handling and fast sharing making it the perfect hybrid camera. With Real-time autofocus, the A7 IV gives you the power of Sony’s best technology.\u003c\/p\u003e\n\u003ctable class=\"xzy\" align=\"center\" border=\"0\" style=\"max-width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE7M4KB-body-2.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch2 style=\"text-align: left;\"\u003eNewly Designed Sensor\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003eIntroducing a brand new 33Mp Back-illuminated full-frame sensor for clean and detailed image even in low light situations. Normal ISO range is 100 - 51200 for both stills and movies.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE7M4KB-body-3.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch2 style=\"text-align: left;\"\u003eEnhanced Computing Power\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003eThe Bionz XR processor is designed to be 8 times faster than previous generations of processors providing a faster and accurate capture, better image quality and professional features.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE7M4KB-body-4.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch2 style=\"text-align: left;\"\u003e4K Recording At Up To 60p\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003eEnjoy the glory of 4K60p (super 35mm) for your content creation or opt for a high definition mode in 4K30p (full frame – downsample from 7K). Shoot in slowmotion at 120p in Full HD with autofocus.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE7M4KB-body-5.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch2 style=\"text-align: left;\"\u003eProfessional Video Recording\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003eThe Alpha 7IV includes 3 types of recording codecs (XAVC-S\/XAVC-HS\/XAVC-I) all available in 10 bit 4:2:2 to unleash the details of your image and the power of your edits.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE7M4KB-body-6.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch2 style=\"text-align: left;\"\u003eS-Cinetone\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003eS-Cinetone which is a picture profile designed to give you a cinematic look straight out of camera and ease of editing. It also includes S-LOG3 picture profile for advanced users.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch4\u003eBreathtaking Image Quality\u003c\/h4\u003e\n\u003cp\u003eThe 33 MP full frame Exmor R back-illuminated sensor in the Sony A7 IV paired with new Bionz XR processing power delivers outstanding professional image quality - even in low light situations - for all.\u003c\/p\u003e\n\u003cp\u003eInheriting the latest colour science and creative modes from professional Sony cameras, shoot true-to-life vivid images with your own style.\u003c\/p\u003e\n\u003ch4\u003eBest Autofocus Performance Yet\u003c\/h4\u003e\n\u003cp\u003eEquipped with the latest Real-time Tracking and Eye AF technology (human\/animal\/bird) for effortless tracking of your subject while shooting photos or recording videos. In addition, the Sony A7 IV shoots at up to 10 frames per second with fast buffer clearance to capture the best moment of the action unveiling in front of you.\u003c\/p\u003e\n\u003ch4\u003eUnique Shooting Experience\u003c\/h4\u003e\n\u003cp\u003eWith a refined design, the Sony A7 IV includes a fast and clear 3.69M dots electronic viewfinder, a new 3'' vari-angle touchscreen monitor and a 5 axis In-Body Image Stabilisation (IBIS) system for a comfortable and stable shooting experience. With the inclusion of Sony's intuitive new touch capable menu system, a dedicated Photo\/Video\/S\u0026amp;Q dial, and a dual card slot, switch seamlessly from photo and video and focus on your creativity.\u003c\/p\u003e\n\u003ch4\u003eVideo Content Creation At Its Best\u003c\/h4\u003e\n\u003cp\u003eRecord your content in 4K glory at up to 60p with full pixel readout and no binning for the best quality. For seasoned filmmakers, the Sony A7 IV can record in 4:2:2 10 bits and includes S-CINETONE\/S-LOG 3 picture profiles for a cinematic look and ease of editing. Paired with blazing fast Real-time autofocus technology, track your subject's eye in motion with ease - it works for humans, animals, and birds. The Sony A7 IV also includes unique video tools such as breathing compensation, a digital audio interface to attach professional audio microphones and a heat dissipation structure for long recording sessions.\u003c\/p\u003e\n\u003ch4\u003eYour Content, Always Connected\u003c\/h4\u003e\n\u003cp\u003eThe Sony A7 IV has livestreaming at up to 4K15p or Full HD 60p without the need for a capture card to keep you connected with your audience at all times. With the latest USB-C gen 3.2 compatibility, ultrafast Wi-Fi chip, and an automatic Bluetooth image backup mode on this streaming camera, transfer and share instantly your images with the world.\u003c\/p\u003e\n\u003ch4\u003eThe Best Sony Experience\u003c\/h4\u003e\n\u003cp\u003eChoose from 40+ Sony native full frame lenses to unleash your creativity. Designed specifically for Sony cameras, experience the best quality and shooting experience with Sony lenses.\u003c\/p\u003e\n\u003cdiv style=\"margin: auto; width: 70%; height: 0px; overflow: hidden; padding-top: 30px; padding-bottom: 42%; position: relative; min-width: 360px;\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/zerSHqKWhYQ\" style=\"left: 0px; top: 0px; width: 100%; height: 100%; position: absolute;\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061335437577,"sku":"ILCE7M4MB.CEC","price":1949.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/ILCE7M4KB_a9205988-c314-41e2-a15b-e7c703ec84d7.jpg?v=1720733293"},{"product_id":"sony-100-400mm-f4-5-5-6-oss-g-master-fe-lens-sel100400gm","title":"Sony 100-400mm f4.5-5.6 OSS G Master FE Lens","description":"\u003cp style=\"text-align: center; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eCapture the action with the Sony 100-400mm f4.5-5.6 OSS G Master FE Lens. Offering world-class image quality with a versatile 100-400mm focal length, perfect for capturing distant action, wildlife, and sports. Supporting professional working needs, this super-telephoto lens features a fast, accurate autofocus, Optical SteadyShot image stabilisation, and durable construction that is ready to face challenging shooting conditions with impressive high performance. Benefit from G Master optics that delivers edge-to-edge sharpness and resolution at any focusing distance. \u003c\/span\u003e\u003c\/p\u003e\n\u003ctable style=\"width: 100%;\" cellpadding=\"12\" border=\"0\" align=\"center\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd valign=\"top\" style=\"width: 45%; display: inline-block; min-width: 350px;\"\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eHigh-speed Autofocus\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cimg width=\"100%\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL100400GM-body-1.jpg\"\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eFeaturing a combination of a DDSSM (Direct Drive SSM) drive and double linear motor to compliment a fast and tenacious autofocus. As well as precision sensors to provide real-time feedback for extreme accuracy, allowing the camera body’s system to perform at its best.\u003c\/span\u003e \u003cspan style=\"font-size: 14px;\"\u003eWith a minimum focus distance of just 0.98m and maximum magnification ratio of 0.35, the user can easily track and shoot subjects at any distance. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd valign=\"top\" style=\"width: 45%; display: inline-block; min-width: 350px;\"\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eBlur-free Images\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cimg width=\"100%\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL100400GM-body-2.jpg\"\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe built-in Optical SteadyShot image stabilisation enables the photographer to go confidently handsfree, beneficial for shooting sports and other subjects that require a fast, stable response. Featuring three modes, Mode two, for example, supports dynamic panned shots, and Mode three supports tracking and shooting unpredictable action. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable style=\"width: 100%;\" cellpadding=\"12\" border=\"0\" align=\"center\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd style=\"width: 45%; display: inline-block; min-width: 350px;\"\u003e\u003cimg width=\"100%\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL100400GM-body-3.jpg\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 45%; display: inline-block; min-width: 350px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eDurable, Lightweight Construction\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eTake to more challenging shooting conditions with confidence as the Sony 100-400mm lens features a dust and moisture resistant structure for overall protection and consistent operation. The front lens element features a fluorine coating that prevents dirt and fingerprints from sticking as well as being easy to wipe away if they do. The lens itself features magnesium alloy components amongst other refinements to contribute to the overall durability and weight of the lens. Weighing only 1395g, this is a lightweight and compact super-telephoto zoom that allows for more comfortable, stable handheld shooting. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp align=\"center\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL100400GM-body-4.jpg\"\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003e Convenient Design\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eFor more intuitive handling of the Sony 100-400mm lens, it features customisable focus hold buttons that is conveniently located for use even continuous AF operation. Whilst they can also be customised from a camera menu to assign a variety of functions. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThis lens features a zoom smoothness adjust that gives mechanical control of zoom ring torque. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe removable tripod mount allows for quick attachment and removal from a tripod so the user can switch between handheld and tripod shooting. When storing away\/transporting, the tripod mount can be removed for convenient portability. The lock mechanism prevents accidental removal. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ctable style=\"width: 100%;\" cellpadding=\"12\" border=\"0\" align=\"center\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd style=\"width: 45%; display: inline-block; min-width: 350px;\"\u003e\u003cimg width=\"100%\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL100400GM-body-5.jpg\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 45%; display: inline-block; min-width: 350px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eSuperb Lens Configuration \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe Sony 100-400mm lens is made up of 16 groups and 22 elements, including one Super ED (Extra-low Dispersion) glass element [1], and two ED glass elements [2] that have been strategically placed for optimum use of their technology. The advanced design supresses optical aberrations such as axial chromatic aberration, a common cause of resolution falloff in telephoto lenses, to produce clear, sharp images across the entire zoom range. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ctable style=\"width: 100%;\" cellpadding=\"12\" border=\"0\" align=\"center\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd style=\"width: 45%; display: inline-block; min-width: 350px;\"\u003e\u003cimg width=\"100%\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL100400GM-body-6.jpg\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 45%; display: inline-block; min-width: 350px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eCombatting Ghosting and Flare\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe lenses feature Sony’s Nano AR Coating to minimise ghosting and flare when working with bright light sources, such as backlighting. Sharpness, high contrast and clarity is maintained across the frame in a variety of conditions. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061891674377,"sku":"SEL100400GM","price":2149.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL100400GM_6afd44c5-2d8a-4ff1-b02c-f9819b6004a6.jpg?v=1720737749"},{"product_id":"sony-100mm-f2-8-stf-g-master-lens-sel100f28gm","title":"Sony 100mm F2.8 STF G Master Lens","description":"\u003ch2\u003e\u003cstrong\u003eSony 100mm F2.8 STF G Master Lens\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eAchieve beautiful, silky smooth bokeh with the Sony 100mm f2.8 G Master Lens. This mid-range telephoto prime lens offers both professional and amateur photographers a 100mm focal length with impressive G Master resolution and STF (Smooth Trans Focus) optics for the production of stunning bokeh. Featuring a fast, near-silent autofocus, built-in Optical SteadyShot image stabilisation, as well as a maximum F2.8 aperture so photographers can shoot confidently during low light or macro shooting for incredibly sharp images with stunning depth of field. \u003c\/span\u003e\u003c\/p\u003e\n\u003ctable align=\"center\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL100F28GM-body-1.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eBeautiful Bokeh \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eOne of the main features of this lens is the bokeh effect it produces. This is achieved by the improved 11-blade aperture design that remains rounded even when wide-open or stopped down. Paired with the APD (Apodization) element, the technology ensures smooth transitions of out of focus areas by gradually decreasing light transmission to produce beautiful bokeh. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable align=\"center\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL100F28GM-body-2.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eFast Autofocus \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eSony have incorporated a DDSSM (Direct Drive SSM) focus drive system to ensure autofocus is fast, accurate and near-silent. A rapid and quiet AF performance allows the user to focus on capturing stills and recording movies with enhanced audio. This lens supports contrast AF and focal plane phase detection AF. To support smooth focusing, this lens includes a switchable aperture ring click stops, a Focus Hold Button, instant switching between auto and manual focus with the AF\/MF focus select switch, as well as a wide focus ring for efficient control. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable align=\"center\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL100F28GM-body-3.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eBlur-free Images \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe built-in Optical SteadyShot image stabilisation technology ensures that maximum sharpness is achieved when shooting handheld with lower shutter speeds. For both professional and amateur photographers, this is beneficial for achieving consistent blur-free images on a 100mm mid-telephoto lens. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable align=\"center\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL100F28GM-body-4.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eSuperb Lens Configuration \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe Sony 100mm lens design is made up of 10 groups in 13 elements, including and APD element [1], aspherical elements [2], and one ED (Extra-low Dispersion) glass element [3] that have been strategically arranged for optimum use of their technology. The elements supress optical aberrations and maintain sharpness across the frame. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable align=\"center\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL100F28GM-body-5.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003ePreventing Ghosting and Flare \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eZEISS T* Coating has been applied to the lenses to supress unwanted reflections, such as ghosting and flare, when working with bright light sources\/conditions, including backlighting. ZEISS lenses ensure images are full of enhanced colour and contrast, giving them a three-dimensional feel. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable align=\"center\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL100F28GM-body-6.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eSealed, Protected, and Reliable \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe Sony 100mm lens has a rubber seal ring at the mount and an overall dust and moisture resistant design to add to the overall durability of the lens. Shoot with confidence in light rain and windy conditions knowing the lens will continue to operate to a high standard. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061893705993,"sku":"SEL100F28GM","price":1398.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL100F28GM_b2a706ed-fe34-4be4-a582-92180f64c970.jpg?v=1720737753"},{"product_id":"sony-11mm-f1-8-lens-sel11f18","title":"Sony 11mm F1.8 Lens","description":"\u003ch1 style=\"text-align: center;\"\u003e\n\u003cspan style=\"font-size: 20px;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 20px;\"\u003eAn ideal 11 mm F1.8 APS-C prime for stills and movies\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 16px;\"\u003eWith an 11 mm (35mm full-frame equivalent: 16.5 mm) focal length for dynamic ultra-wide images and a large F1.8 max. aperture for deep bokeh, this lens weighs just 181 g (6.4 oz.). It is a perfect match for compact APS-C bodies, letting you capture stunning stills and movies anywhere. It also features two linear motors for fast, precise AF that supports both stills and movies.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cdiv style=\"width: 100%; vertical-align: top; display: flex; flex-wrap: wrap; justify-content: space-around;\"\u003e\n\u003cdiv style=\"padding-right: 5px; min-width: 350px; max-width: 500px;\"\u003e\n\u003cp align=\"center\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL11F18-body-1.jpg\" style=\"max-width: 100%;\"\u003e\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\n\u003cspan style=\"font-size: 16px;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 20px;\"\u003eDeep, expressive bokeh\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 16px;\"\u003eA large F1.8 maximum aperture makes it easy to achieve exquisitely expressive bokeh in deep, impressive images. 0.12 meter (0.4 ft) minimum focus and 0.2x maximum magnification let you shoot close-ups with wide, smoothly defocused backgrounds. Precisely controlled spherical aberration and a 7-blade circular aperture contribute significantly to the beautiful bokeh this lens can deliver.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding-right: 5px; min-width: 350px; max-width: 500px;\"\u003e\n\u003cp align=\"center\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL11F18-body-2.jpg\" style=\"max-width: 100%;\"\u003e\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\n\u003cspan style=\"font-size: 16px;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 20px;\"\u003e\u003cstrong\u003eHigh resolution throughout an ultra-wide 11 mm field of view\u003c\/strong\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 16px;\"\u003eState-of-the-art optics deliver consistently high resolution right out to the image edges. Optimal placement of three aspherical elements ideally corrects field curvature, ensuring that excellent resolution is maintained throughout the image area, even at maximum aperture. Three ED (Extra-low Dispersion) glass elements effectively suppress chromatic aberration and colour fringing for superb image quality.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin: auto; width: 70%; height: 0px; overflow: hidden; padding-top: 30px; padding-bottom: 42%; position: relative; min-width: 350px;\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/9hX7NlngUMI\" style=\"left: 0px; top: 0px; width: 100%; height: 100%; position: absolute;\" allowfullscreen=\"\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ctable align=\"center\" border=\"0\" border-spacing=\"collapse\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL11F18-body-3.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003eCompact and lightweight for extraordinary shooting freedom\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003eThe compact size and low weight of this fine lens make it a perfect match for APS-C camera bodies. Outstanding mobility and easy handling are great for long handheld or grip-mounted shooting sessions. An innovative combination of spherical and aspherical elements achieves stunning optical performance in a lens that is only 66 x 57.5 mm (2-5\/8 x 2-3\/8 in.) and weighs only 181 g (6.4 oz.)\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable align=\"center\" border=\"0\" border-spacing=\"collapse\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL11F18-body-4.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003eAdvanced AF maximises body speed potential\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003eTwo linear motors give this large-aperture lens impressively fast, precise autofocus and tracking performance for both stills and movies. AF and tracking are so responsive that the full speed potential of the body used can be fully realised so that even fast or erratically moving subjects can be captured quietly and reliably.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable align=\"center\" border=\"0\" border-spacing=\"collapse\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL11F18-body-5.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003eSuperb operability and reliability.\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003eIt may be small, but this impressive lens offers outstanding control and reliability. Linear Response MF provides instantaneous manual focusing with a natural feel, while a focus hold button and focus mode switch offer extra focusing control versatility. And to ensure maximum reliability in challenging outdoor conditions it features effective dust and moisture resistance3 throughout.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv style=\"margin: auto; width: 70%; height: 0px; overflow: hidden; padding-top: 30px; padding-bottom: 42%; position: relative; min-width: 350px;\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/Tvy0A9EVHxg\" style=\"left: 0px; top: 0px; width: 100%; height: 100%; position: absolute;\" allowfullscreen=\"\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061895016713,"sku":"SEL11F18","price":477.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL11F18_1308cb33-a8c3-4bb8-a565-1e3880233929.jpg?v=1720737773"},{"product_id":"sony-12-24mm-f4-g-fe-lens-sel1224g","title":"Sony 12-24mm f4 G FE Lens","description":"\u003cp\u003eCapture dynamic perspectives with the Sony 12-24mm f4 G FE Lens. Offering a wide-angle zoom lens with one of the shortest focal lengths of 12-24mm that is available in a full-frame E-mount lens. Perfect for capturing a variety of photographic applications, including landscapes and architecture. Benefit from edge-to-edge G lens resolution at all apertures, high-speed autofocus and a durable, lightweight design to capture stunning stills and smooth videos.\u003c\/p\u003e\n\u003cdiv style=\"width: 100%; vertical-align: top; display: flex; flex-wrap: wrap; justify-content: space-around;\"\u003e\n\u003cdiv style=\"width: 350px; padding-right: 5px;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1224G-body-1.jpg\" width=\"100%\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003eHigh-speed Autofocus\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 8px; text-align: justify;\"\u003eSony have incorporated an advanced inner-focus mechanism that is driven by the DDSSM (Direct Drive SSM) system to deliver a fast, precise, and quiet autofocus operation. As well as AF lock-on for subject tracking at wide angles and constant F4 maximum aperture which makes it possible to achieve constant exposure - beneficial for smooth movies and for capturing stills. Manual mode is fast and responsive with almost unnoticeable lag.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 350px; padding-right: 5px;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1224G-body-2.jpg\" width=\"100%\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003eEfficient Operation\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 8px; text-align: justify;\"\u003eFor more intuitive and efficient operation of the Sony 12-24mm lens, Sony have featured a customisable focus hold button so the user can assign a variety of functions for fingertip control, and an AF\/MF switch so the mode can be instantly switched dependant on the situation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 350px; padding-right: 5px;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1224G-body-3.jpg\" width=\"100%\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003eSuperb Optical Configuration\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 8px; text-align: justify;\"\u003eThe Sony 12-24mm lens is made up of 13 groups and 17 elements, including four aspherical elements, one Super ED (Extra-low Dispersion) glass element, and three ED glass elements. The elements are strategically placed to significantly reduce optical aberrations, such as chromatic aberration. The reduction of chromatic aberration contributes towards delivering images with improved sharpness and clarity across the frame.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 100%; vertical-align: top; display: flex; flex-wrap: wrap; justify-content: space-around;\"\u003e\n\u003cdiv style=\"width: 350px; padding-right: 5px;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1224G-body-4.jpg\" width=\"100%\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003eCombatting Ghosting and Flare\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 8px; text-align: justify;\"\u003eThe lenses feature Sony’s Nano AR Coating to minimise ghosting and flare when working with bright light sources, such as backlighting. Sharpness, high contrast and clarity is maintained across the frame in a variety of conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 350px; padding-right: 5px;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1224G-body-5.jpg\" width=\"100%\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003eCompact, Lightweight, and Portable\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 8px; text-align: justify;\"\u003eThe clever optical design has significantly reduced the overall length of the lens barrel and the diameter of the front element size. Weighing just 565g, this lens is a highly portable lens that carries an impressive optical performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 350px; padding-right: 5px;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1224G-body-6.jpg\" width=\"100%\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003eDust and Moisture Resistant Design\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 8px; text-align: justify;\"\u003eThe Sony 12-24mm lens features a dust and moisture resistant structure and a supplied lens cap to add to the overall durability of the lens. Take to challenging conditions with confidence as the lens will continue to operate with impressive performance – never miss the perfect shot!\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 18px;\"\u003eSony 12-24mm f4 G FE Lens – Sony's Expert Tips:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cdiv style=\"margin: auto; width: 100%; height: 0px; overflow: hidden; padding-top: 30px; padding-bottom: 42%; position: relative; min-width: 350px; max-width: 800px;\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/wiJgphIjE6s\" style=\"left: 0px; top: 0px; width: 100%; height: 100%; position: absolute;\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061895377161,"sku":"SEL1224G","price":1399.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1224G_a3953b1f-8ef6-4f29-a098-3864096115c6.jpg?v=1720737777"},{"product_id":"sony-12-24mm-f2-8-g-master-fe-lens-sel1224gm","title":"Sony 12-24mm F2.8 G Master FE Lens","description":"\u003cp\u003eTake advantage of Sony’s innovative optical design with the Sony 12-24mm F2.8 G Master FE Lens. Offering an ultra-wide angle of view with a 12-24mm zoom range to expand your artistic palette and create dramatic perspectives. Combining next level optics with Sony’s advanced XD Linear Motors to achieve superb G Master image quality in a compact, lightweight lens that also adopts a high-speed, smooth autofocus and efficient handling. The Sony 12-24mm lens for Sony E-mount mirrorless cameras is the perfect addition for shooting landscapes, night scenes, and architecture.\u003c\/p\u003e\n\u003cdiv style=\"width: 100%; vertical-align: top; display: flex; flex-wrap: wrap; justify-content: space-around;\"\u003e\n\u003cdiv style=\"padding-right: 5px; min-width: 350px; max-width: 500px;\"\u003e\n\u003cp align=\"center\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1224GM-body-1.jpg\" style=\"max-width: 100%;\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eFocal Length: 12mm\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding-right: 5px; min-width: 350px; max-width: 500px;\"\u003e\n\u003cp align=\"center\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1224GM-body-2.jpg\" style=\"max-width: 100%;\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eFocal Length: 24mm\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eWith the bright, maximum F2.8 aperture, aperture remains constant at all focal lengths so that exposure, shutter speed, and ISO sensitivity can stay the same when shooting movies. Paired with the nine-blade circular aperture and XA elements, the lens prevents onion-ring bokeh and achieves luscious, smooth G Master background bokeh.\u003c\/p\u003e\n\u003ctable align=\"center\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1224GM-body-3.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2\u003eHigh-speed Autofocus\u003c\/h2\u003e\n\u003cp style=\"text-align: justify;\"\u003eThe focusing mechanism of the Sony 12-24mm lens comprises of a total of four XD Linear Motors, two for each lens focus group. The advanced system utilises the maximum speed potential featured in high-performance camera bodies to drive a fast, smooth, and near-silent autofocus operation – beneficial for capturing action stills and videos with enhanced audio. The Linear Response MF ensures that the focus ring is responsive for subtle control when using manual focus.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable align=\"center\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1224GM-body-4.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2\u003eEfficient Handling\u003c\/h2\u003e\n\u003cp style=\"text-align: justify;\"\u003eTo ensure better handling, Sony have incorporated intuitive controls; A focus mode switch that allows for instant switching between auto and manual focus modes; A customisable focus hold button that offers focus hold control but is also customisable so the user can assign other functions for efficient shooting.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable align=\"center\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1224GM-body-5.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2\u003eSuperb Lens Configuration\u003c\/h2\u003e\n\u003cp style=\"text-align: justify;\"\u003eThe lens configuration of the Sony 12-24mm lens is made up of 14 groups and 17 elements, including three XA (eXtreme Aspherical) lens elements [1], one aspherical lens [2], two Super ED (Extra-low Dispersion) lens elements [3], and three ED glass elements [4]. The XA elements combine with one aspherical element to achieve G Master resolution throughout the image, and the Super ED and ED elements are strategically arranged to supress optical aberrations, including chromatic aberration. This innovative optical design achieves stunning edge-to-edge sharpness throughout the range and across the frame.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable align=\"center\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1224GM-body-6.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2\u003eCombatting Ghosting and Flare\u003c\/h2\u003e\n\u003cp style=\"text-align: justify;\"\u003eUsing the new Nano AR Coating II on the large lens elements\/highly curved element surfaces, internal reflections are significantly supressed to ensure flare and ghosting is eliminated. Even when working in difficult light, such as backlighting, the wide-angle images remain crisp and sharp with high contrast throughout the entire zoom range. The included lens hood contributes towards blocking unwanted light.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable align=\"center\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1224GM-body-7.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eCompact, Lightweight, and Durable\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe Sony 12-24mm lens features a dust and moisture resistant design for overall protection and reliability needed when working outside. The front lens element has a fluorine coating to repel water, oil, and other contaminants whilst also making it easier to clean if contaminants do become attached. The included lens cap locks securely for extra protection when transporting.\u003c\/p\u003e\n\u003cp\u003eThe innovative optical design has ensured this lens is small, compact, and lightweight, weighing only 847g, which is great for extra mobility and smooth operation.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2\u003e\u003cstrong\u003eSony 12-24mm F2.8 G Master FE Lens:\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cdiv style=\"margin: auto; width: 100%; height: 0px; overflow: hidden; padding-top: 30px; padding-bottom: 42%; position: relative; min-width: 350px; max-width: 800px;\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/NXzAZjZzjoI\" style=\"left: 0px; top: 0px; width: 100%; height: 100%; position: absolute;\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's In The Box?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLens front cap: Supplied\u003cbr\u003eLens rear cap:ALC-R1EM\u003cbr\u003eCase:Yes (soft carrying case)\u003cbr\u003eFilter template\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061895573769,"sku":"SEL1224GM","price":2645.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1224GM.jpg?v=1719422813"},{"product_id":"sony-135mm-f1-8-gm-fe-lens-sel135f18gm","title":"Sony 135mm f1.8 GM FE Lens","description":"\u003cp style=\"text-align: center; font-size: 14px;\"\u003eTake advantage of Sony's most advanced optical technologies with the Sony 135mm f1.8 GM FE Lens. Designed for Sony E-mount bodies, this prime telephoto lens offers an incredible 135mm focal length and bright F1.8 aperture which is perfect for a wide variety of photographic applications - from portraiture to close-ups. Featuring XD Linear motors for ultra-fast focusing, G Master optics and intuitive control over the lens for efficient handling during shooting.\u003c\/p\u003e\n\u003cdiv style=\"width: 100%; vertical-align: top; display: flex; flex-wrap: wrap; justify-content: space-around;\"\u003e\n\u003cdiv style=\"width: 550px; padding-right: 10px; padding-left: 10px; max-width: 100%; box-sizing: border-box;\"\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eHigh-speed Autofocus\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp align=\"center\"\u003e\u003cimg style=\"max-width: 100%;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL135F18GM-body-1.jpg\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003eSony have incorporated XD Linear Motors to drive a high-speed, precise autofocus operation, whilst also making full use of the AF performance in Sony E-mount bodies to capture the perfect moment. The quiet operation of the AF system is beneficial for capturing stills as well as recording movies with enhanced audio. Enjoy an instantaneous response when focusing manually as the focus ring features Linear Response MF, enabling the focus to respond linearly to focus ring rotation. Featuring a focus mode switch that allows for instant switching between auto and manual focus modes.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 550px; padding-right: 10px; padding-left: 10px; max-width: 100%; box-sizing: border-box;\"\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eEfficient Handling\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp align=\"center\"\u003e\u003cimg style=\"max-width: 100%;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL135F18GM-body-2.jpg\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003eTo ensure better handling, Sony have incorporated intuitive controls including a focus range limiter switch which allows the user to set a predetermined range to utilise maximum AF speed and avoid focusing on unwanted objects. The Far (∞ ~ 1.5m) setting covers medium, head-and-shoulders, and full-length portraits, while the Near (2m ~ 0.7m) setting is ideal for close-ups of the face or more extreme details. Customisable focus hold button on the side and top surfaces of the lens for efficient use when shooting in different angles. Functions can be assigned to the buttons, such as AF, for fingertip use. An aperture click switch enables control over switching click stops ON\/OFF.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ctable style=\"width: 100%;\" cellpadding=\"12\" border=\"0\" align=\"center\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd style=\"width: 45%; display: inline-block; min-width: 350px;\"\u003e\u003cimg width=\"100%\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL135F18GM-body-3.jpg\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 45%; display: inline-block; min-width: 350px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eSuperb Optical Design\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify;\"\u003eThe Sony 135mm lens configuration is made up of 10 groups and 13 elements, including one XA (eXtreme aspherical) lens element, one super ED (extra-low dispersion) glass element, and one ED glass element. The elements are strategically arranged to effectively suppress optical aberrations and distortion, such as axial chromatic aberration, colour bleeding, and more. The advanced optics offer G Master optics and deliver beautifully rendered images.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cdiv style=\"margin: auto; width: 100%; height: 0px; text-align: center; overflow: hidden; padding-top: 30px; padding-bottom: 42%; position: relative; min-width: 350px; max-width: 800px;\"\u003e\u003ciframe style=\"left: 0px; top: 0px; width: 100%; height: 100%; position: absolute;\" src=\"https:\/\/www.youtube.com\/embed\/SDzcZgZ40BU\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eCompact, Lightweight, and Durable\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: center;\"\u003eThe Sony 135mm lens is constructed out of a durable and lightweight magnesium alloy, which helps to ensure optimum optical precision and contributes to the overall lightness of the lens. Featuring a dust and moisture resistant structure that provides extra protection when operating in challenging outdoor environments. The front lens surface has a fluorine coating that repels dust, water, oil, and other contaminants, whilst also making it easy to clean if contaminants do become attached to the lens.\u003c\/p\u003e\n\u003cdiv style=\"width: 100%; vertical-align: top; display: flex; flex-wrap: wrap; justify-content: space-around;\"\u003e\n\u003cdiv style=\"width: 550px; padding-right: 10px; padding-left: 10px; max-width: 100%; box-sizing: border-box;\"\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eCombatting Ghosting and Flare\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp align=\"center\"\u003e\u003cimg style=\"max-width: 100%;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL135F18GM-body-4.jpg\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003eFeaturing Sony’s original Nano AR Coating, this lens minimises ghosting and flare when working with bright light sources, such as backlighting. Sharpness, high contrast and clarity is maintained across the frame in a variety of conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 550px; padding-right: 10px; padding-left: 10px; max-width: 100%; box-sizing: border-box;\"\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eShooting Capabilities\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp align=\"center\"\u003e\u003cimg style=\"max-width: 100%;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL135F18GM-body-5.jpg\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003eWith a maximum F1.8 11-blade circular aperture, it’s easy to achieve a lusciously smooth bokeh background and emphasize the subject. Along with the 0.7m minimum focusing distance and 0.25 maximum magnification ratio, users can capture stunning close-ups with impressive detail and resolution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 14px;\"\u003eIncluded Accessories: \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 14px;\"\u003eHood (model): ALC-SH156 \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 14px;\"\u003eLens front cap: ALC-F82S \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 14px;\"\u003eLens rear cap: ALC-R1EM \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 14px;\"\u003eCase \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061895803145,"sku":"SEL135F18GM","price":1599.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL135F18GM_291496e9-5616-416b-81c9-713d1b497753.jpg?v=1720737781"},{"product_id":"sony-1-4x-e-mount-teleconverter-sel14tc","title":"Sony 1.4x E Mount Teleconverter","description":"\u003cp\u003eThe Sony 1.4x Teleconverter - E Mount multiplies the focal length of the lens used by 1.4x without degrading optical performance, AF speed and precision. Compact and lightweight, this lens offers an ideal way to extend available focal length range for sports or wildlife photography.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061895999753,"sku":"SEL14TC","price":479.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL14TC_3ae17f45-8413-47e5-9170-b6c5bef46cf5.jpg?v=1720737785"},{"product_id":"sony-15mm-f1-4-g-lens-e-mount-sel15f14g","title":"Sony 15mm F1.4 G Lens E-Mount","description":"\u003cp align=\"center\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL15F14G-body-1.png\"\u003e\u003c\/p\u003e\n\u003ch1 style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 20px;\"\u003e\u003cstrong\u003eSpectacular rendering and bokeh in a wide Sony 15mm F1.4 G Lens\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 16px;\"\u003eWith stunning G Lens rendering and expressive F1.4 bokeh this 15 mm (35mm full-frame equivalent: 22.5 mm) wide-angle prime lens for APS-C bodies can deliver dynamic perspectives. Whether you’re shooting stills or movies, superb operability and AF performance combine with compact, lightweight portability for multifaceted versatility.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cdiv style=\"width: 100%; vertical-align: top; display: flex; flex-wrap: wrap; justify-content: space-around;\"\u003e\n\u003cdiv style=\"padding-right: 5px; min-width: 350px; max-width: 500px;\"\u003e\n\u003cp align=\"center\"\u003e\u003cimg style=\"max-width: 100%;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL15F14G-body-2.png\"\u003e\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\n\u003cspan style=\"font-size: 16px;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003eEye-opening G Lens resolution from full aperture\u003c\/strong\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 16px;\"\u003eAn innovative optical design that includes three aspherical elements effectively corrects field curvature and aberration, achieving outstanding resolution throughout the lens’s wide 15 mm field of view, even at full F1.4 aperture. One ED (Extra-low Dispersion) glass element and one Super ED glass element further suppress chromatic aberration and effectively reduce peripheral colour fringing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding-right: 5px; min-width: 350px; max-width: 500px;\"\u003e\n\u003cp align=\"center\"\u003e\u003cimg style=\"max-width: 100%;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL15F14G-body-3.png\"\u003e\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\n\u003cspan style=\"font-size: 16px;\"\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 18px;\"\u003eBreathtaking bokeh at F1.4\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 16px;\"\u003eThis lens’s large F1.4 aperture makes it possible to produce beautiful bokeh that is enhanced by precisely controlled spherical aberration and a 7-blade circular aperture. 0.17 meter minimum focus and 0.15x maximum magnification1 let you get close to the subject while producing deep background bokeh. Impressive close-up capability is an advantage for movies as well as stills.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin: auto; width: 70%; height: 0px; overflow: hidden; padding-top: 30px; padding-bottom: 42%; position: relative; min-width: 350px;\"\u003e\u003ciframe style=\"left: 0px; top: 0px; width: 100%; height: 100%; position: absolute;\" src=\"https:\/\/www.youtube.com\/embed\/pOLfAP6gA38\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ctable border=\"0\" align=\"center\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\" align=\"center\"\u003e\u003cimg width=\"100%\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL15F14G-body-4.png\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003eCompact and lightweight for new shooting freedom\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003eThe small size and low weight of this lens make it a perfect match for compact APS-C camera bodies. A design that maximizes the benefits of aspherical elements and the short mirrorless flange back distance delivers stunning performance in a lens that is only 66.6 x 69.5 mm (2-5\/8 x 2-3\/4 in.) and weighs only 219 g (7.8 oz.). A great choice for wide-angle landscapes, architecture, interiors, and snapshots in general.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable border=\"0\" align=\"center\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\" align=\"center\"\u003e\u003cimg width=\"100%\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL15F14G-body-5.png\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003eAdvanced AF realizes full body speed potential\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003eTwo linear motors give this large-aperture lens impressively fast, precise autofocus and tracking performance for both stills and movies. AF and tracking are so responsive that the full speed potential of the body used can be fully realized so that even fast or erratically moving subjects can be reliably captured.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable border=\"0\" align=\"center\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\" align=\"center\"\u003e\u003cimg width=\"100%\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL15F14G-body-6.png\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003eSuperb operability and reliability.\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003eThe focus ring features Linear Response MF for direct manual focusing that responds like mechanical focus. There is also an aperture ring with an click stop on\/off switch for intuitive aperture control, a focus hold button and focus mode switch for extra focus control versatility. And to ensure maximum reliability in challenging outdoor conditions, this rugged lens has a dust and moisture resistant design.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv style=\"margin: auto; width: 70%; height: 0px; overflow: hidden; padding-top: 30px; padding-bottom: 42%; position: relative; min-width: 350px;\"\u003e\u003ciframe style=\"left: 0px; top: 0px; width: 100%; height: 100%; position: absolute;\" src=\"https:\/\/www.youtube.com\/embed\/Gd5pWg52Q6I\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061897146633,"sku":"SEL15F14G","price":649.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL15F14G_81ea2625-5b5f-4ed9-9ba8-01e75fd1e2ad.jpg?v=1720737800"},{"product_id":"sony-fe-16-25mm-f2-8-g-full-frame-wide-angle-zoom-lens-sel1625g-sel1625g","title":"Sony FE 16-25mm F2.8 G | Full-Frame Wide Angle Zoom Lens | SEL1625G","description":"\u003ch5 style=\"text-align: justify;\"\u003eSee more of the world with a compact wide-angle zoom\u003c\/h5\u003e\n\u003cp\u003eThis compact full-frame F2.8 wide-angle zoom lens is an excellent match for α-series bodies, with advanced technology ensuring that body performance is fully realised from ultra-wide 16 mm to wide 25 mm focal lengths. Outstanding G Lens resolution and bokeh are available throughout that range, and precision AF means fast, sharp focus. Great for wide-angle stills as well as movies.\u003c\/p\u003e\n\u003ch5 align=\"center\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1625G-body-1.jpg\"\u003e\u003c\/h5\u003e\n\u003ch4\u003eEveryday Excellence\u003c\/h4\u003e\n\u003cp\u003eDiscover the perfect wide-angle zoom for your daily creativity. This compact, lightweight F2.8 full-frame zoom lens offers versatility in zooming, G Lens resolution, and style. Ideal for travel photography and video content creation.\u003c\/p\u003e\n\u003ch4\u003eSony G Premium Optical Quality\u003c\/h4\u003e\n\u003cp\u003eThe compact design doesn't compromise on optical quality. Featuring three aspherical elements, three ED elements, and 11 aperture blades, it delivers incredibly sharp images with minimal aberrations and smooth bokeh. Experience the creative freedom of Sony's premium lens quality\u003c\/p\u003e\n\u003ch4\u003eIdeal for Filmmaking\u003c\/h4\u003e\n\u003cp\u003eThe lens' F2.8 aperture, fast and quiet autofocus, and linear focus response in manual focusing make it perfect for filmmakers. Compatible with Sony's breathing compensation and activated stabilization, it enables you to create cinematic shots with a lightweight setup.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv style=\"width: 100%; vertical-align: top; display: flex; column-gap: 25px; flex-wrap: wrap; justify-content: space-around;\"\u003e\n\u003cdiv style=\"width: 350px;\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"Sony 24-50 F2.8 in hand\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1625G-body-2.jpg\" style=\"max-width: 100%;\"\u003e\u003c\/p\u003e\n\u003ch4\u003eCreative Close-ups\u003c\/h4\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe FE 16-25mm F2.8 G offers good close-up performance with a 0.2x maximum magnification and 0.17m minimum focus distance, allowing you to get closer to your subject. Create unique perspectives for your everyday content.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 350px;\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"Sony 24-50 F2.8 attached to camera\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1625G-body-3.jpg\" style=\"max-width: 100%;\"\u003e\u003c\/p\u003e\n\u003ch4\u003eReady for Action\u003c\/h4\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDespite its compact and lightweight design, the FE 16-25mm F2.8 G features an aperture ring and aperture declick switch, enabling the user to quickly change aperture while shooting. Capable of sustaining a faster continuous speed rate of 30fps and autofocus in 4K120p slow motion, this lens is ready for action.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 350px;\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"Sony 24-50 F2.8 in use\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1625G-body-4.jpg\" style=\"max-width: 100%;\"\u003e\u003c\/p\u003e\n\u003ch4\u003eIntuitive Control, Unwavering Reliability\u003c\/h4\u003e\n\u003cp\u003eTake control with three rings - focus, zoom, and aperture - offering direct, intuitive creative control. Customizable buttons and Linear Response MF ensure immediate, intuitive manual focus. With dust and moisture-resistant design, reliability is guaranteed, no matter the conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061899211017,"sku":"SEL1625G","price":1249.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1625G_4fd8ea5d-324e-4d4a-9dfa-9f365cccae39.jpg?v=1720737814"},{"product_id":"sony-16-35mm-f2-8-g-master-fe-lens-sel1635gm","title":"Sony 16-35mm f2.8 G Master FE Lens","description":"\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe Sony 16-35 2.8 is the ideal companion for active shooting. Offering a wide-angle F2.8 16-35mm zoom and advanced optical design, it makes the perfect lens for capturing a variety of photographic applications – from landscape to architecture. With a durable, compact, and lightweight design, photographers can feel confident even in more challenging shooting conditions – the opportunities are endless, and the image quality is breath taking. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv style=\"width: 100%; vertical-align: top; display: flex; flex-wrap: wrap; justify-content: space-around;\"\u003e\n\u003cdiv style=\"width: 350px; padding-right: 5px;\"\u003e\n\u003cimg width=\"100%\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1635GM-body-1.jpg\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003eUltra-fast Autofocus\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eSony have employed two DDSSM (Direct Drive SSM) systems with the original Sony piezoelectric motors to drive the focus groups in a floating focus configuration. With incredible precision, the mechanism ensures the highest focus accuracy and overall drives a fast, smooth and quiet autofocusing system – ideal for shooting movies with enhanced audio as well as stills.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 350px; padding-right: 5px;\"\u003e\n\u003cimg width=\"100%\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1635GM-body-2.jpg\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003eConvenient Design\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eTo ensure control is comfortable, efficient and intuitive, Sony have incorporated a focus hold button, manual focus ring, an AF\/MF switch and other fingertip operation controls to enhance the shooting experience. The focus hold button can be customised with a variety of functions using the body menu to suit the user’s shooting needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 350px; padding-right: 5px;\"\u003e\n\u003cimg width=\"100%\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1635GM-body-3.jpg\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003eSuperb Lens Configuration\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony 16-35 F2.8 lens design features 13 groups and 16 elements, including two XA (eXtreme aspherical) lens elements, three aspherical lens elements, and two ED (Extra-low Dispersion) glass elements. The elements are strategically arranged to ensure optimum use of their technology, effectively controlling all types of optical aberrations such as chromatic aberration. Images are consistently clear and sharp across the entire zoom range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 100%; vertical-align: top; display: flex; flex-wrap: wrap; justify-content: space-around;\"\u003e\n\u003cdiv style=\"width: 350px; padding-right: 5px;\"\u003e\n\u003cimg width=\"100%\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1635GM-body-4.jpg\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003eCombatting Ghosting and Flare\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony 16-35 2.8 features Sony’s Nano AR Coating to minimise ghosting and flare when working with bright light sources, such as backlighting. Sharpness, high contrast and clarity is maintained across the frame in a variety of conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 350px; padding-right: 5px;\"\u003e\n\u003cimg width=\"100%\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1635GM-body-5.jpg\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003eBeautiful Background Bokeh\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWith a F2.8 maximum aperture, you can achieve silky smooth background bokeh – beneficial for shooting portraits as the expressive bokeh directs the viewer to the in-focus subject. Paired with an 11-blade circular aperture, bokeh is even further enhanced. The XA elements ensure the unattractive onion-ring bokeh is suppressed so bokeh is continuously beautiful.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 350px; padding-right: 5px;\"\u003e\n\u003cimg width=\"100%\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1635GM-body-6.jpg\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003eDurable and Lightweight Design\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eTake to more challenging shooting conditions with confidence as the Sony 16-35 2.8 lens features a dust and moisture resistant structure for overall protection and consistent operation. The front lens element features a fluorine coating that prevents dirt and fingerprints from sticking as well as being easy to wipe away if they do. The overall size and weight of the lens, weighing only 680g, ensures easy portability whilst taking full advantage of high-resolution potential for impressive performance in rendering and clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003eSony 16-35 2.8 - Sony's Expert Tips:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cdiv style=\"margin: auto; width: 100%; height: 0px; overflow: hidden; padding-top: 30px; padding-bottom: 42%; position: relative; min-width: 350px; max-width: 800px;\"\u003e\u003ciframe style=\"left: 0px; top: 0px; width: 100%; height: 100%; position: absolute;\" src=\"https:\/\/www.youtube.com\/embed\/ZVhraMnuJmQ\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061899637001,"sku":"SEL1635GM","price":1998.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1635GM_196ba4d0-aa68-4046-87e5-8c6d103e0b4e.jpg?v=1764587918"},{"product_id":"sony-16-35mm-f4-fe-lens-za-zeiss-vario-tessar-t-oss-sel1635z","title":"Sony 16-35mm F4 FE Lens ZA Zeiss Vario-Tessar T* OSS","description":"\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe Sony 16-35mm F4 FE Lens ZA Zeiss Vario-Tessar T* OSS offers users outstanding optical performance in a compact, lightweight design. Featuring a versatile 16-35mm zoom range that is perfect for shooting snapshots, indoor scenes, groups shots, landscapes, and more. With the Sony 16-35mm lens, photographers can shoot confidently handheld in low light scenes thanks to the built-in optical image stabilisation, and control depth of field with a constant F4 maximum aperture. This wide-angle zoom lens brings ZEISS quality for optimum performance. \u003c\/span\u003e\u003c\/p\u003e\n\u003ctable align=\"center\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1635Z-body-1.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eSharpness Across the Frame... \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe lens construction of the Sony 16-35mm lens consists of 10 groups in 12 elements, including one advanced aspherical lens [1], four aspherical lens elements [2], and three ED (Extra-low Dispersion) lens elements [3]. The elements are strategically arranged to prevent optical aberrations and ensure optimum image quality throughout the zoom range. Including ZEISS T* coating to suppress reflections such as ghosting and flare when working with strong light sources such as backlit situations. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable align=\"center\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1635Z-body-2.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eRapid Autofocus\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eAutofocus is fast, smooth, and near silent as Sony have incorporated a linear autofocus motor and internal focus design – beneficial for recording video with enhanced audio and sharp images. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable align=\"center\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1635Z-body-3.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eBlur-free Images\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe built-in Optical SteadyShot image stabilisation enables photographers to work confidently handheld. The technology compensates for camera shake which is beneficial for shooting in low light environments – achieving superb blur-free images. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable align=\"center\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1635Z-body-4.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eBeautiful Optics\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eFeaturing a maximum F4 aperture, this lens makes use of available light and allows the user to take control over depth of field. The seven-blade circular aperture enables the creation of smooth blur in out of focus areas (bokeh) when adopting different focusing techniques. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable align=\"center\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1635Z-body-5.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eDurable Design\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe Sony 16-35mm lens has a dust and moisture resistant structure to ensure consistent operation in more challenging shooting conditions. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061899899145,"sku":"SEL1635Z","price":945.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1635Z_d7837937-ac2e-4039-a82f-185d187751ce.jpg?v=1720737838"},{"product_id":"sony-16-55mm-f2-8-g-e-mount-lens-sel1655g-sel1655g","title":"Sony 16-55mm F2.8 G E Mount Lens SEL1655G","description":"\u003cp style=\"text-align: justify;\"\u003eThe Sony 16-55mm F2.8 G E Mount Lens is a fast f2.8 APS-C standard zoom that is impressively compact and lightweight. The easy portability of this lens makes it a great option for capturing a wide range of photographic applications from portrait to snapshots to everyday life. Featuring an impressive optical design that guarantees excellent resolution and a 9-blade circular aperture which produces that desired bokeh background effect. This is a fast, wide, compact, high IQ lens that gives you professional control and reliability.\u003c\/p\u003e\n\u003cdiv style=\"width: 100%; vertical-align: top; display: flex; flex-wrap: wrap; justify-content: space-around;\"\u003e\n\u003cdiv style=\"padding-right: 5px; min-width: 350px; max-width: 500px;\"\u003e\n\u003cp align=\"center\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1655G-body-1.jpg\" style=\"max-width: 100%;\"\u003e\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cstrong\u003eRapid F2.8 Zoom\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp style=\"text-align: justify;\"\u003eThe constant f2.8 aperture offers more control over shooting in low-light conditions. As well as providing edge-to-edge sharpness and incredible resolution throughout the zoom range.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding-right: 5px; min-width: 350px; max-width: 500px;\"\u003e\n\u003cp align=\"center\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1655G-body-2.jpg\" style=\"max-width: 100%;\"\u003e\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cstrong\u003eBeauty of The Blur\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp style=\"text-align: justify;\"\u003eBenefit from the 9-blade circular aperture that helps you produce that stunning, smooth background bokeh.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cstrong\u003eAutofocus and Handling \u003c\/strong\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eFeaturing the XD (eXtreme Dynamic) linear motor that works to drive rapid, precise autofocusing with the ability to track fast-moving objects.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eThe Linear Response Manual Focus control works to provide more comfortable handling when focusing manually. The focus mode switch allows for instant switching between auto and manual focus modes – ideal for making fine adjustments.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eThe customisable focus hold button is placed conveniently on the lens barrel for intuitive focus control and can be customised via camera menu. \u003cspan style=\"font-size: 14px;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cstrong\u003eHigh-quality Optics \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eThe lens arrangement in the Sony 16-55mm lens includes two AA (Advanced Aspherical) lenses, two aspherical lenses and three ED (Extra-low Dispersion) glass elements that are strategically placed to ensure optimum image quality. The AA and aspherical elements work to reduce optical aberrations to ensure edge-to-edge G Lens resolutions. The three ED glass elements help keep colour bleeding to an absolute minimum. Collectively, the lenses prevent optical defects and ensure images are consistently clear throughout the zoom range at any focusing distance. \u003cspan style=\"font-size: 14px;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cstrong\u003eCrisp Contrast \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eFeaturing Sony’s Nano AR Coating to minimise ghosting and flare caused by light reflections – achieving incredible clarity and contrast.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cstrong\u003eBuilt to Last \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eThe Sony 16-55mm lens features a dust and moisture resistant design that gives you peace of mind when shooting outdoors in more challenging situations. The front lens element also features a fluorine coating that works to repel water, oil and other elements as well as making it easy to wipe off fingerprint marks.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv style=\"margin: auto; width: 100%; height: 0px; text-align: center; overflow: hidden; padding-top: 30px; padding-bottom: 42%; position: relative; min-width: 350px; max-width: 800px;\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/F3JsQ_GAaTk\" style=\"left: 0px; top: 0px; width: 100%; height: 100%; position: absolute;\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061900390665,"sku":"SEL1655G","price":999.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1655G_963c6858-f8ec-4c85-a8c1-6eea80f16d2f.jpg?v=1720737846"},{"product_id":"sony-16-70mm-f4-zeiss-za-oss-e-mount-lens-sel1670z","title":"Sony 16-70mm F4 Zeiss ZA OSS E Mount Lens","description":"\u003cp style=\"text-align: justify;\"\u003eThe Sony 16-70mm F4 Zeiss ZA OSS E Mount Lens designed for APS-C E-mount cameras, features high-quality ZEISS optics for optimum performance. This 4x zoom lens covers a focal length of 16-70mm and is ideal for shooting a variety of photography applications such as architecture and portraits. This lens includes a F4 constant aperture so you can work easily in low light settings, as well as an expertly constructed optical design to ensure images are consistently uniform in sharpness and colour. With a minimum focus distance of 0.35m, this lens gets you close to your subjects for a detailed shot.\u003c\/p\u003e\n\u003ctable align=\"center\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1670Z-body-1.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eConstant Exposure\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify;\"\u003eEnjoy the benefit of the constant F4 aperture that keeps consistent exposure settings throughout the zoom range. The lens will continue to deliver high-quality images even in low light settings.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable align=\"center\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1670Z-body-2.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eBeauty of The Blur\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify;\"\u003eTake advantage of the seven-blade circular diaphragm that helps you achieve that beautiful, smooth background blur (bokeh).\u003cspan style=\"font-size: 14px;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable align=\"center\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1670Z-body-3.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eHigh-quality Optics\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify;\"\u003eThe lens arrangement in the Sony 16-70mm lens includes an AA (Advanced Aspherical) lens element [1], three aspherical lenses [2] and one ED (Extra-low Dispersion) glass element [3]. The AA and aspherical elements work to reduce astigmatism, field curvature, coma and other aberrations. The ED lens element reduces chromatic aberrations and colour fringing. Collectively, the lenses ensure images are consistently sharp throughout the zoom range.\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003eSony have included Zeiss T Coating on the lenses to reflect a large percentage of incoming light so flare and ghosting is reduced. Images will have a three-dimensional feel with enhanced colour contrast.\u003c\/p\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable align=\"center\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1670Z-body-4.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eAutofocus and Handling\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify;\"\u003eFeaturing a linear autofocus motor and internal focus design that works to drive rapid, precise and near-silent autofocusing – beneficial for shooting movies.\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003eThe customisable focus hold button is placed conveniently on the lens barrel for intuitive focus control and can be customised via camera menu.\u003c\/p\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable align=\"center\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1670Z-body-5.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eBuilt-in Image Stabilisation\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify;\"\u003eFeaturing the Optical SteadyShot image stabilisation technology built within the lens to ensure handheld shooting is stable enough to produce sharp images. With the maximum F4 aperture, you can achieve clear night shots without having to increase ISO unnecessarily.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061900652809,"sku":"SEL1670Z","price":679.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL1670Z_b8803e6c-03dc-402f-b644-dcb6a3a45986.jpg?v=1720737850"},{"product_id":"sony-18-200mm-f3-5-6-3-oss-e-mount-lens-sel18200le","title":"Sony 18-200mm F3.5-6.3 OSS E Mount Lens","description":"\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe perfect lens for both stills and videos, The Sony 18-200mm F3.5-6.3 OSS E Mount Lens offers an incredible 11x zoom mechanism that goes from wide-angle to telephoto. Built for APS-C E-mount cameras, this high magnification, zoom lens has an impressive optical performance and optical SteadyShot so you can produce sharp handheld images wherever you are. Thanks to its lightweight, compact design, this lens is perfect for taking on your travels as its optical design is incredibly useful for capturing most scenes. Shoot a wide range of genres, from landscapes, portraits, nature and more – this is the only lens you’ll need.  \u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 14px;\"\u003eBeautiful Background Blur  \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eMake your subjects truly stand out thanks to the 7-blade circular aperture that allows you to create that desired natural, smooth bokeh effect.  \u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 14px;\"\u003eMacro Shooting Capabilities \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eWith a minimum focus distance of 0.5m, you can get close to your subjects and capture stunning sharp, detailed images.  \u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 14px;\"\u003eHigh-quality Optics  \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eSony have incorporated four aspherical lenses and 2 ED (Extra-low Dispersion) elements that are strategically placed for optimum performance. The aspherical lens elements work to reduce effects of astigmatism, field curvature, coma and other aberrations. The ED lens elements prevent optical aberrations and colour fringing for consistent high-resolution, sharp images. The arrangement of the lenses ensure images are uniform throughout the zoom range in different lighting situations.  \u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 14px;\"\u003eImpressive Focusing Technology  \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eThis Sony 18-200mm Lens has a linear motor to drive a smoother, near-silent and high-speed autofocus, ideal for capturing incredible stills and recording HD videos. The direct Manual Focus feature allows you to have more creative control over focusing so you capture the perfect shot.  \u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 14px;\"\u003eBuilt-in Image Stabilisation \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eFeaturing the Optical SteadyShot image stabilisation technology built within the lens to ensure handheld shooting is stable enough to produce sharp images.  \u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 14px;\"\u003eRobust Design \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe Sony 18-200mm lens has an aluminium alloy build that makes it extremely durable and long-lasting – ready to withstand thorough daily use.  \u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061900882185,"sku":"SEL18200LE","price":529.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL18200LE_4bf64b12-2d6a-4aef-a832-934b4137591e.jpg?v=1720737854"},{"product_id":"sony-200-600mm-f5-6-6-3-g-oss-fe-lens-sel200600g","title":"Sony 200-600mm f5.6-6.3 G OSS FE Lens","description":"\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eShoot incredible super-telephoto stills and videos with the Sony 200-600mm f5.6-6.3 G OSS FE Lens. Offering photographers an impressive 200-600mm zoom range for capturing a variety of perspectives – from wildlife to sports. Take advantage of the superb optical design, intuitive controls, and high-speed autofocus with image stabilisation technology. The Sony 200-600mm lens is prepared to face the elements so the perfect photo is never missed. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eCompatible with 1.4x and 2.0x teleconverters to reach 840mm to 1200mm focal distances. \u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv style=\"width: 100%; vertical-align: top; display: flex; flex-wrap: wrap; justify-content: space-around;\"\u003e\n\u003cdiv style=\"padding-right: 5px; min-width: 350px; max-width: 500px;\"\u003e\n\u003cp align=\"center\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL200600G-body-1.jpg\" style=\"max-width: 100%;\"\u003e\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cstrong\u003eFocal Length: 200mm\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding-right: 5px; min-width: 350px; max-width: 500px;\"\u003e\n\u003cp align=\"center\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL200600G-body-2.jpg\" style=\"max-width: 100%;\"\u003e\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 16px;\"\u003e\u003cstrong\u003eFocal Length: 600mm\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ctable align=\"center\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL200600G-body-3.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eHigh-speed Autofocus\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eFeaturing Sony’s DDSSM (Direct Drive SSM) system that employs power and speed to drive an impressively fast, precise, and near-silent focusing operation. Benefit from pin-point autofocus with incredible speed to capture sharp stills and smooth videos. The Linear Response MF ensures that the focus ring is responsive for subtle control when using manual focus.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable align=\"center\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL200600G-body-4.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eEfficient Control\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eFor better control over the super-telephoto lens, Sony have incorporated several intuitive features; A focus range limiter switch which allows the user to limit the lens autofocus range to 2.4 through 10 meters, 10 meters to infinity or full-range autofocus will no limit; Three customisable focus hold button in locations 90° apart for easy access for when shooting in different angles; An internal zoom mechanism that ensures the length of the lens does not move when zooming for a more stable, balanced operation.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable align=\"center\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL200600G-body-5.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eBlur-free Images\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe built-in Optical SteadyShot image stabilisation enables the photographer to go confidently handsfree, beneficial for shooting sports and other subjects that require a fast, stable response. Featuring three modes, Mode two, for example, supports dynamic panned shots, and Mode three supports easier framing of unpredictable movement in sports and wildlife.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003eSony 200-600mm f5.6-6.3 G OSS FE Lens - Product Feature:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cdiv style=\"margin: auto; width: 100%; height: 0px; overflow: hidden; padding-top: 30px; padding-bottom: 42%; position: relative; min-width: 350px; max-width: 800px;\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/rMlMOBuBGhM\" style=\"left: 0px; top: 0px; width: 100%; height: 100%; position: absolute;\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ctable align=\"center\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL200600G-body-6.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eSuperb Lens Configuration\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe Sony 200-600mm lens is made up of 17 groups and 24 elements, including one aspherical element [1] and five ED (Extra-low Dispersion) glass elements [2]. The elements are strategically arranged to enable significant control over various optical aberrations, such as spherical aberration, chromatic aberration, and distortion. Images achieve edge-to-edge sharpness across the zoom range, along with superb resolution. Featuring Sony’s original Nano AR Coating, this lens minimises ghosting and flare when working with bright light sources, such as backlighting. Sharpness, high contrast and clarity is maintained across the frame in a variety of conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable align=\"center\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL200600G-body-7.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eNatural Bokeh\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe 11-blade circular aperture mechanism makes it possible to achieve natural, luscious background bokeh. Using a narrow depth of field, available at super-telephoto focal lengths, photographers can achieve creamy G lens bokeh and direct viewers to the clear, sharp subject.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable align=\"center\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL200600G-body-8.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eProtected Against the Elements\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eTake to more challenging shooting conditions with confidence as the Sony 200-600mm lens features a dust and moisture resistant structure for overall protection and consistent operation. The fluorine coated front lens elements repels water, oil, and other contaminants from sticking to the lens, whilst also making it easy to wipe if any contaminants or fingerprints do stick to the surface.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061901504777,"sku":"SEL200600G","price":1599.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL200600G_8f78b4eb-9c07-4a9c-96f1-d38ddf3c3865.jpg?v=1720737868"},{"product_id":"sony-fe-20-70mm-f4-g-g-full-frame-standard-zoom-lens-sel2070g-sel2070g","title":"Sony FE 20-70mm F4 G | G Full-frame Standard Zoom Lens (SEL2070G)","description":"\u003cp\u003eIntroducing the Sony 20-70 F4 Full-Frame Lens: a ultra wide G standard zoom lens in a constant F4 aperture, offering evolved image quality and ideal operability, especially for full-frame stills and filmmaking. The advanced optical design includes three ED (Extra Low Dispersion), two AA (Advanced Aspherical), one ED (Extra Low Dispersion Aspherical) and one aspherical element, ensuring outstanding resolution with this Sony camera lens. Beautiful background defocus (bokeh) is achieved with a 9-blade circular aperture. Two XD (Extreme Dynamic) Linear Motors with their complex construction deliver faster, more accurate focusing capabilities for both photography and videography. An incredible Sony E-mount lens for video, the Sony 20-70 F4 delivers smooth, fast, continuous autofocus performance for movie shooting, with minimised focus breathing, and focus shift and axis shift when zooming, for refined imagery.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eFeatures of the Sony 20-70 F4 - \u003ca href=\"#Samples\"\u003eSample Images\u003c\/a\u003e\n\u003c\/h4\u003e\n\u003ch5\u003e\u003cstrong\u003eINCREDIBLY SHARP\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eOne ED (Extra Low Dispersion Aspherical), three ED, two AD (Advanced Aspherical) and one aspherical element ensure outstanding resolution in this constant F4 aperture G standard zoom lens, delivering high corner-to-corner resolution and beautiful bokeh. This is an excellent Sony full-frame lens for content creation, stills photography and videography.\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003eBEAUTIFULLY SMOOTH BACKGROUNDS\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eA circular 9-blade aperture on this Sony 20-70 F4 creates beautiful circular background bokeh defocus effects with a constant F4 aperture.\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003eFAST AND PRECISE AUTOFOCUS\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eTwo XD (Extreme Dynamic) Linear Motors with their complex construction deliver faster, more accurate focusing for filmmaking and photography. You won't miss a shot with this ultra wide standard zoom camera lens.\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003eBRIGHT IN ALL WEATHERS\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eA constant F4 maximum aperture throughout the zoom range keeps the brightness even when the focal length changes. The front element on the Sony 20-70 F4 features a fluorine coating that repels water, oil and other contaminants, while making it easy to wipe off any dust or fingerprints.\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003ePROFESSIONAL ERGONOMICS\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eA dust- and moisture-resistant design, along with versatile controls, makes this Sony G lens ideal to use in the most difficult scenarios - both indoors and outdoors. The focus breathing feature is also compatible on this ultra wide angle standard zoom lens.\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003eBUILT FOR THE FUTURE\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eSony lenses allow you to take full advantage of your next Sony camera's features.\u003c\/p\u003e\n\u003cdiv style=\"margin: auto; width: 100%; height: 0px; overflow: hidden; padding-top: 30px; padding-bottom: 42%; position: relative; min-width: 350px; max-width: 800px;\"\u003e\u003ciframe style=\"left: 0px; top: 0px; width: 100%; height: 100%; position: absolute;\" src=\"https:\/\/www.youtube.com\/embed\/FIOfW7tUXi4\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ca name=\"Samples\" id=\"Samples\"\u003e\u003cimg style=\"max-width: 100%;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL2070G-body-1.jpg\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg style=\"max-width: 100%;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL2070G-body-2.jpg\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg style=\"max-width: 100%;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL2070G-body-3.jpg\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg style=\"max-width: 100%;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL2070G-body-4.jpg\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg style=\"max-width: 100%;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL2070G-body-5.jpg\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061901963529,"sku":"SEL2070G","price":1229.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL2070G_e59420dc-24b6-4878-97d1-ca4238a292da.jpg?v=1720737884"},{"product_id":"sony-20mm-1-8-g-fe-lens-sel20f18g","title":"Sony 20mm 1.8 G FE Lens","description":"\u003ch2 align=\"center\"\u003e\u003cstrong\u003eTime-Lapse Recording\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: center; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eTake advantage of Sony’s latest optical technology that delivers incredible G Lens performance with the Sony 20mm 1.8 G FE Lens. This wide-angle prime lens is remarkably compact and lightweight, offering a 20mm focal length and maximum F1.8 aperture that is perfect for capturing a variety of photographic applications – from interiors to close-ups to landscapes. Benefit from two XD Linear Motors that drive a fast, smooth focusing operation, a G Lens superb optical design for incredible resolution, and an overall durable but intuitive design for efficient control over shooting styles and conditions. \u003c\/span\u003e\u003c\/p\u003e\n\u003ctable align=\"center\" border=\"0\" cellpadding=\"12\" style=\"width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd style=\"width: 45%; display: inline-block; min-width: 350px;\" valign=\"top\"\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eHigh-speed Autofocus \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp align=\"center\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL20F18G-body-1.jpg\" width=\"100%\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eSony have incorporated two XD (eXtreme dynamic) Linear Motors to drive a high-speed, precise autofocus and tracking operation, whilst also making full use of the AF performance in Sony E-mount bodies. New control algorithms make it possible to drive the large focus groups without delay for ultra-smooth autofocus. The quiet operation of the AF system is beneficial for capturing stills as well as recording movies with enhanced audio. Enjoy an instantaneous response when focusing manually as the focus ring features Linear Response MF, enabling the focus to respond linearly to focus ring rotation. Featuring a focus mode switch that allows for instant switching between auto and manual focus modes. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 45%; display: inline-block; min-width: 350px;\" valign=\"top\"\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eShooting Capabilities \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp align=\"center\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL20F18G-body-2.jpg\" width=\"100%\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eGet creative with the Sony 20mm lens, with a minimum focusing distance of 0.19m (AF) and 0.20 (AF) maximum magnification paired with the bright F1.8 aperture users can achieve excellent close-up shots – even in low light. The nine-blade circular aperture contributes towards creating a natural, smooth bokeh background and natural-looking highlights – delivering spectacular G Lens performance. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe lens accepts circular polarizing filters for landscapes, ND filters for movies, and other filter types for full creative control. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable align=\"center\" border=\"0\" cellpadding=\"12\" style=\"width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd style=\"width: 45%; display: inline-block; min-width: 350px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL20F18G-body-3.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 45%; display: inline-block; min-width: 350px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eEfficient Handling\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eTo ensure better handling, Sony have incorporated a variety of intuitive controls, including a customisable hold button that is conveniently placed for fingertip use. The button can be used for focus hold control and it can be assigned numerous functions from a menu accessed via the camera body. To benefit focusing, the Sony 20mm lens features an aperture ring switch that can turn click stops on\/off - beneficial for seamless control when filming. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cdiv style=\"margin: auto; width: 100%; height: 0px; text-align: center; overflow: hidden; padding-top: 30px; padding-bottom: 42%; position: relative; min-width: 350px; max-width: 800px;\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/Vm-KcmAOz_Y\" style=\"left: 0px; top: 0px; width: 100%; height: 100%; position: absolute;\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eSharpness Across the Frame... \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: center; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe Sony G Lens design is made up of 12 groups and 14 elements, including two advanced aspherical lenses and two ED (extra-low dispersion) glass elements. The elements are strategically arranged for optimum use of their technology, by significantly minimising sagittal flare and other aberrations. Images across the frame are uniform with edge-to-edge incredible resolution, and light sources are accurately reproduced without colour smearing. \u003c\/span\u003e\u003c\/p\u003e\n\u003ctable align=\"center\" border=\"0\" cellpadding=\"12\" style=\"width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd style=\"width: 45%; display: inline-block; min-width: 350px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL20F18G-body-4.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 45%; display: inline-block; min-width: 350px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eCombatting Ghosting and Flare \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eFeaturing Sony’s original Nano AR Coating, this lens minimises ghosting and flare when working with bright light sources, such as backlighting. Sharpness, high contrast and clarity is maintained across the frame in a variety of conditions. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable align=\"center\" border=\"0\" cellpadding=\"12\" style=\"width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd style=\"width: 45%; display: inline-block; min-width: 350px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL20F18G-body-5.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 45%; display: inline-block; min-width: 350px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eDurable and Light Build \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe Sony 20mm lens is a durable, compact, and lightweight construction featuring a remarkable, advanced optical design. Weighing only 373g, the small and light lens is highly portable and mobile when used with an E-mount body. To ensure consistent operation, the lens features a dust and moisture resistant design that enables reliable use when working in outdoor shooting conditions. The front lens surface has a fluorine coating that repels dust, water, oil, and other contaminants, whilst also making it easy to clean if contaminants do become attached to the lens. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061902094601,"sku":"SEL20F18G","price":949.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL20F18G_645275ff-3509-4569-9113-a227eb472706.jpg?v=1720737888"},{"product_id":"sony-2x-e-mount-teleconverter-sel20tc","title":"Sony 2x E Mount Teleconverter","description":"\u003cp\u003eThe Sony 2x Teleconverter - E Mount doubles the focal length of the lens without degrading optical performance, AF speed and precision. Compact and lightweight, this lens offers an ideal way to extend available focal length range for sports or wildlife photography.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061902782729,"sku":"SEL20TC","price":499.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL20TC_3515a81e-9007-4f83-ad24-41ec32bdbfcc.jpg?v=1720737899"},{"product_id":"sony-24-105mm-f4-g-oss-fe-lens-sel24105g","title":"Sony 24-105mm F4 G OSS FE Lens","description":"\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eAchieve luscious bokeh with the Sony 24-105mm F4 G OSS FE Lens. Offering a versatile 24-105mm focal length and bright F4 nine-blade circular aperture, this lens makes a perfect companion for a variety of photographic applications – such as portraits, snapshots, landscapes, architecture, and more. The excellent optical performance and smooth autofocus operation delivers clear, sharp images and videos with natural colour reproduction. The Sony 24-105mm lens has a compact and lightweight design, weighing just 663g, and features a dust and moisture resistant structure so the user can shoot confidently in challenging shooting conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv style=\"width: 100%; vertical-align: top; display: flex; flex-wrap: wrap; justify-content: space-around;\"\u003e\n\u003cdiv style=\"width: 350px; padding-right: 5px;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL24105G-body-1.jpg\" width=\"100%\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003eSmooth Autofocus Operation\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 8px; text-align: justify;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eSony have incorporated a DDSSM (Direct Drive SSM) AF drive system to enable a high-speed, precise, and near-silent focusing – beneficial for capturing stills and movies with enhanced audio. The design minimises focus breathing for a more stable angle of view when focusing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 350px; padding-right: 5px;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL24105G-body-2.jpg\" width=\"100%\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003eEfficient Operation\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 8px; text-align: justify;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eFor more efficient and smooth handling, Sony have incorporated various intuitive controls including a focus hold button that can be customised with a variety of features, a manual focus ring, and an AF\/MF switch for instant switching between focusing modes.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 350px; padding-right: 5px;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL24105G-body-3.jpg\" width=\"100%\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003eClever Lens Configuration\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 8px; text-align: justify;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe Sony 24-105mm lens design is made up of 14 groups and 17 elements, including two advanced aspherical lens elements, two aspherical lens elements, and three ED (Extra-low Dispersion) lens elements. The elements are strategically arranged to suppress optical aberrations and further enhance sharpness and natural colour reproduction across the entire frame throughout the zoom.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 100%; vertical-align: top; display: flex; flex-wrap: wrap; justify-content: space-around;\"\u003e\n\u003cdiv style=\"width: 350px; padding-right: 5px;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL24105G-body-4.jpg\" width=\"100%\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003eCombatting Ghosting and Flare\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 8px; text-align: justify;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eFeaturing Sony’s original Nano AR Coating, this lens minimises ghosting and flare when working with bright light sources, such as backlighting. Sharpness, high contrast and clarity is maintained across the frame in a variety of conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 350px; padding-right: 5px;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL24105G-body-5.jpg\" width=\"100%\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003eBeautiful Bokeh\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 8px; text-align: justify;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eWith a bright constant F4 maximum aperture, the lens takes advantage of available light throughout the focal length. Paired with a nine-blade circular aperture design and the precise control of spherical aberration, this lens can achieve a beautifully smooth bokeh effect – ideal for portraits.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 350px; padding-right: 5px;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL24105G-body-6.jpg\" width=\"100%\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003eDurable and Lightweight Design\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 8px; text-align: justify;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe Sony 24-105mm lens features a dust and moisture resistant structure for extra durability and to ensure consistent operation in more challenging shooting conditions. The front lens element features a fluorine coating that repels dirt and fingerprints and makes it easier to wipe if they do.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061903995145,"sku":"SEL24105G","price":899.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL24105G_c3ff0006-1e97-4ba1-a060-064def35736d.jpg?v=1720737917"},{"product_id":"sony-fe-24-240mm-f3-5-6-3-oss-lens-sel24240","title":"Sony FE 24-240mm f3.5-6.3 OSS Lens","description":"\u003cp\u003eSony FE 24-240mm f3.5-6.3 OSS Lens features a 10x zoom range which allows this lens to cover an extensive variety of shooting situations, making it ideal for travel, landscapes, architecture and much more! This all-in-one zoom lens allows you to switch between wide angle and telephoto without having to change lenses. The built-in Optical SteadyShot image stabilisation makes it extremely easy to capture clear images when shooting  handheld at the telephoto end of the zoom range or in low light. This lens features a dust and moisture resistant design to protect the lens in harsh outdoor conditions.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061904322825,"sku":"SEL24240","price":679.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL24240_f4bbd448-1efe-4e6f-9535-8aa0de3c59c8.jpg?v=1720737922"},{"product_id":"sony-24-50mm-f2-8-g-fe-lens-sel2450g-sel2450g-syx","title":"Sony 24-50mm F2.8 G FE Lens | SEL2450G","description":"\u003ch5\u003eThe perfect standard zoom for everyday works of art\u003c\/h5\u003e\n\u003cp\u003eThis compact full-frame F2.8 standard zoom lens is an excellent match for α-series bodies, with advanced lens technology ensuring that body performance is fully realised. 24-50mm is an ideal range for everyday use. Outstanding G Lens resolution and bokeh are available at all focal lengths, and precision AF means fast, sharp focus. Great for shooting stills and movies anywhere.\u003c\/p\u003e\n\u003ch5 align=\"center\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL2450G-SYX-body-1.jpg\"\u003e\u003c\/h5\u003e\n\u003ch5\u003eEveryday Excellence\u003c\/h5\u003e\n\u003cp\u003eEveryday Excellence: Compact and lightweight F2.8 full-frame zoom lens provides zoom versatility, G Lens™ resolution, and style. Ideal companion for daily photography and video content creation.\u003c\/p\u003e\n\u003ch5\u003eCompact yet Powerful\u003c\/h5\u003e\n\u003cp\u003eThe SEL2450G's compact design doesn't compromise on optical quality. With four aspherical elements, two ED elements, and 11 aperture blades, it delivers incredibly sharp images with minimal aberrations and smooth bokeh. Experience the freedom of compactness and optical excellence.\u003c\/p\u003e\n\u003ch5\u003eReady for Action\u003c\/h5\u003e\n\u003cp\u003eKeep your subjects always sharp when you take pictures or shoot video content. The autofocus motor is also capable of keeping up with high frame rates such as 4K120p and 30fps continuous shooting. Unlock the full power of your Sony Alpha camera with the SEL2450G.\u003c\/p\u003e\n\u003ch5\u003eCreative Close-ups\u003c\/h5\u003e\n\u003cp\u003eThe SEL2450G's great close-up performance with a 0.3x maximum magnification and 0.19m minimum focus distance lets you get closer shots of your subject. Perfect for product close-ups or nature shots - this feature adds versatility to your everyday content.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv style=\"width: 100%; vertical-align: top; display: flex; column-gap: 25px; flex-wrap: wrap; justify-content: space-around;\"\u003e\n\u003cdiv style=\"width: 350px;\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg style=\"max-width: 100%;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL2450G-SYX-body-2.jpg\" alt=\"Sony 24-50 F2.8 in hand\"\u003e\u003c\/p\u003e\n\u003ch4\u003eA compact F2.8 zoom that is ready to go anywhere\u003c\/h4\u003e\n\u003cp\u003eWith four aspherical elements and a large F2.8 maximum aperture in an optical design that delivers outstanding imaging performance, this innovative lens is no more than 74.8 mm in diameter by 92.3 mm in length (3 x 3-3\/4 inch). The use of engineering plastics for some components enhances durability while reducing weight to just 440 grams (15.6 oz.) for agile mobility and minimum stress during long shooting sessions\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 350px;\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg style=\"max-width: 100%;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL2450G-SYX-body-3.jpg\" alt=\"Sony 24-50 F2.8 attached to camera\"\u003e\u003c\/p\u003e\n\u003ch4\u003eConstant F2.8 in a mobile zoom is great for movies\u003c\/h4\u003e\n\u003cp\u003ePrecise, quiet AF and an F2.8 aperture in a compact, lightweight zoom can be an advantage for movies. Minimal centre of gravity shift makes this lens a good choice for gimbal or drone mounting. And combined with in-body Active Mode stabilisation it can deliver stable handheld footage at wide angles while walking around. It also supports body breathing compensation4 and metadata recording.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 350px;\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg style=\"max-width: 100%;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL2450G-SYX-body-4.jpg\" alt=\"Sony 24-50 F2.8 in use\"\u003e\u003c\/p\u003e\n\u003ch4\u003eComprehensive control in a compact lens\u003c\/h4\u003e\n\u003cp\u003eFocus, zoom, and aperture rings provide comprehensive control. The aperture ring features switchable click stops. A customisable focus hold button and AF\/MF switch are also provided. Linear Response MF ensures immediate, intuitive manual focus control. A dust and moisture resistant design maximises reliability in challenging outdoor conditions5, and the front element features a fluorine coating. \u003ca href=\"https:\/\/harrisoncameras.co.uk\/collections\/filters\/\"\u003eFilter diameter is 67mm\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061904781577,"sku":"SEL2450G-SYX","price":1034.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL2450G-SYX_b4347ddb-f909-4c2f-8435-1b77bd466dc8.jpg?v=1720737939"},{"product_id":"sony-24-70mm-f2-8-g-master-fe-lens-sel2470gm","title":"Sony 24-70mm F2.8 G Master FE Lens","description":"\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eAchieve breath taking scenes with the Sony 24-70mm F2.8 G Master FE Lens. Offering photographers a constant F2.8 standard zoom lens with a 24-70mm focal length, ideal for capturing a variety of photographic applications – from portraits, to scenery, to snapshots, and more. Utilise the incredible optical performance of the Sony 24-70mm lens, featuring incredibly high-resolution and beautifully smooth bokeh.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv style=\"width: 100%; vertical-align: top; display: flex; flex-wrap: wrap; justify-content: space-around;\"\u003e\n\u003cdiv style=\"width: 350px; padding-right: 5px;\"\u003e\n\u003cimg width=\"100%\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL2470GM-body-1.jpg\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003eSmooth Operation\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 8px; text-align: justify;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eA Direct Drive SSM (DDSSM) system is in place to ensure precision positioning of the heavy focus group whilst driving a quiet operation – beneficial for shooting movies where smooth focus change is needed, as well as enhanced audio. An advanced control system and improved algorithm enhances overall AF operation speed. The Sony 24-70mm lens includes a manual\/auto focus mode switch so the user can take control of the focus and instantly switch between the modes. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 350px; padding-right: 5px;\"\u003e\n\u003cimg width=\"100%\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL2470GM-body-2.jpg\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003eAdvanced Lens Construction\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 8px; text-align: justify;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe optical construction includes one ED (Extra-low Dispersion) lens element and one Super ED glass element to reduce axial and lateral chromatic aberration. Achieve natural, lifelike imagery with stunning texture and detail. An XA (extreme aspherical) lens element with superlative surface precision also contributes to the incredible resolution and sharp detail throughout the zoom range.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 350px; padding-right: 5px;\"\u003e\n\u003cimg width=\"100%\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL2470GM-body-3.jpg\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003eCombatting Ghosting and Flare\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 8px; text-align: justify;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe lenses feature Sony’s Nano AR Coating to minimise ghosting and flare when working with bright light sources, such as backlighting. Sharpness, high contrast and clarity is maintained across the frame in a variety of conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 100%; vertical-align: top; display: flex; flex-wrap: wrap; justify-content: space-around;\"\u003e\n\u003cdiv style=\"width: 350px; padding-right: 5px;\"\u003e\n\u003cimg width=\"100%\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL2470GM-body-4.jpg\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003eSuperb Optics\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 8px; text-align: justify;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eWith a bright F2.8 maximum aperture, the user can maintain exposure settings throughout the entire zoom range which makes working in low light easier. Paired with the nine-bade aperture, bokeh is enhanced to achieve beautiful smoothness to natural highlights.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 350px; padding-right: 5px;\"\u003e\n\u003cimg width=\"100%\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL2470GM-body-5.jpg\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003eProtected and Reliable\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 8px; text-align: justify;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eSony have implemented dust and moisture sealing to ensure protection and consistent operation in more challenging environments. In light rain and windy conditions, the Sony 24-70mm lens will continue to deliver high quality performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 350px; padding-right: 5px;\"\u003e\n\u003cimg width=\"100%\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL2470GM-body-6.jpg\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003eSecure Construction\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 8px; text-align: justify;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eFor easy and secure portability, the lens features a zoom lock switch that ensures safer transportation by fixing the zoom length. The hood has a lock mechanism to prevent accidental hood detachment when on the move, and the hood release button allows for simple attachment and detachment of the hood whenever necessary.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061905043721,"sku":"SEL2470GM","price":1535.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL2470GM_861f5621-a351-4ad1-b9d5-3b8821491b13.jpg?v=1720737948"},{"product_id":"sony-24-70mm-f4-za-oss-zeiss-tessar-t-fe-lens-sel2470z","title":"Sony 24-70mm F4 ZA OSS Zeiss Tessar T* FE Lens","description":"\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eEnjoy the versatility of the Sony 24-70mm F4 ZA OSS Zeiss Tessar T* FE Lens. Offering an incredible optical performance between the 24mm and 70mm focal range, which is perfect for a variety of photographic applications – from wide-angle to short telephoto perspectives. Take advantage of the superb optical configuration that combats optical aberrations, Sony’s Optical SteadyShot image stabilisation, and the resistant design which makes it the perfect walkabout lens. \u003c\/span\u003e\u003c\/p\u003e\n\u003ctable align=\"center\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL2470Z-body-1.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eOutstanding Colour and Contrast \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe lens configuration of the Sony 24-70mm lens is made up of 10 groups in 12 elements, including five aspherical elements and one ED (Extra-low Dispersion) glass element. The elements are placed in an optimal arrangement to ensure there is a significant reduction of optical aberrations, including chromatic aberration. Images are consistently sharp with superior contrast and colour quality throughout the entire zoom range – even at large aperture settings. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable align=\"center\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL2470Z-body-2.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eCombatting Ghosting and Flare \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eZEISS T* Coating has been applied to the lenses to supress unwanted reflections, such as ghosting and flare, when working with bright light sources\/conditions, including backlighting. ZEISS lenses ensure images are full of enhanced colour and contrast, giving them a three-dimensional feel. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable align=\"center\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL2470Z-body-3.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eBlur-free Images\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe built-in Optical SteadyShot image stabilisation technology ensures that maximum sharpness is achieved without the effects of camera-shake when shooting night scenes or indoor shots with dim lighting. Enjoy handheld freedom without the need to boost ISO sensitivity. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable align=\"center\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL2470Z-body-4.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eBrilliant Imagery\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eWith a constant F4 aperture at all focal lengths, the photographer can confidently shoot without the worry of changes in exposure settings or depth of field. Paired with the seven-blade circular aperture, it is possible to achieve natural defocusing and create luscious background bokeh. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable align=\"center\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL2470Z-body-5.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eProtected Against the Elements \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe Sony 24-70mm lens features a dust and moisture resistant design to protect the internal lens and enable consistent operation in a variety of shooting conditions. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061905240329,"sku":"SEL2470Z","price":699.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL2470Z_afcce9e6-92e9-464f-b16e-fdde49d461e8.jpg?v=1720737951"},{"product_id":"sony-24mm-1-4-gm-master-fe-lens-sel24f14gm","title":"Sony 24mm 1.4 GM Master FE Lens","description":"\n\u003cp style=\"text-align: center; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eCapture a beautiful starry night with the Sony 24mm 1.4 GM Master FE Lens. This mobile prime lens offers a 24mm focal length and bright F1.4 aperture that consistently delivers a powerful performance. Benefit from the impressive optical design that achieves a superb reproduction of light sources, whilst also being able to achieve lusciously smooth bokeh. Handling of the Sony 24mm is intuitive as Sony have incorporated several controls to enable a smooth operation, as well as being compact and lightweight for easy portability – never miss the perfect shot. \u003c\/span\u003e\u003c\/p\u003e\n\u003ctable align=\"center\" border=\"0\" cellpadding=\"12\" style=\"width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd style=\"width: 45%; display: inline-block; min-width: 350px;\" valign=\"top\"\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eSharpness Across the Frame...\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL24F14GM-body-1.jpg\" width=\"100%\"\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe lens configuration design of the Sony 24mm lens consists of 10 groups and 13 elements, including two XA (eXtreme Aspherical) lens elements and three ED (Extra-low Dispersion) lens elements. The elements are strategically arranged to minimise aberrations, such as axial and lateral chromatic aberration, to maintain optimum sharpness across the frame. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 45%; display: inline-block; min-width: 350px;\" valign=\"top\"\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eCombatting Ghosting and Flare\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp align=\"center\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL24F14GM-body-2.jpg\" width=\"100%\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eFeaturing Sony’s original Nano AR Coating, this lens minimises ghosting and flare when working with bright light sources, such as backlighting. Sharpness, high contrast and clarity is maintained across the frame in a variety of conditions. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable align=\"center\" border=\"0\" cellpadding=\"12\" style=\"width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd style=\"width: 45%; display: inline-block; min-width: 350px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL24F14GM-body-3.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 45%; display: inline-block; min-width: 350px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eSuperb Imagery\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eWith a bright, constant F1.4 aperture, photographers can take advantage of available light and achieve superb detail, even at night. The optical design employs two XA elements that supress sagittal flare to enable natural reproduction of light sources, such as stars, for a clearer, sharper image. The impressive 11-blade circular aperture also allows for the production of beautifully luscious bokeh which makes the subject stand out. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp align=\"center\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL24F14GM-body-4.jpg\"\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eHigh-speed Autofocus\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eSony have incorporated a powerful DDSSM (Direct Drive SSM) focus drive system that reduces the overall size and weight which contributes towards delivering a faster, smoother, and quieter focusing mechanism. To ensure operation is smooth, Sony have incorporated a variety of accompanying features, including: \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e\u003cstrong\u003eFocus Mode Switch\u003c\/strong\u003e – Switch instantly between auto and manual focusing modes to match changing shooting conditions. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e\u003cstrong\u003eClick ON\/OFF Switch\u003c\/strong\u003e – Allows the aperture ring click stops to be engaged or disengaged. Beneficial for still photography and controlling the aperture ring for a smoother, silent control during moviemaking. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e\u003cstrong\u003eLinear Response MF\u003c\/strong\u003e – Featured on the focus ring, the Linear Response MF enables a responsive manual focus control. This gives the photographer immediate control over fast manual focusing. \u003c\/span\u003e\u003c\/p\u003e\n\u003ctable align=\"center\" border=\"0\" cellpadding=\"12\" style=\"width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd style=\"width: 45%; display: inline-block; min-width: 350px;\" valign=\"top\"\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eIntuitive Handling \u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL24F14GM-body-5.jpg\" width=\"100%\"\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eFor better handling and control during operation, Sony have incorporated a variety\u003cspan style=\"font-size: 14px;\"\u003e of intuitive controls. Including a focus hold button that is customisable from the body menu, as well as giving the user access to a secondary function assigned to the focus hold button – such as “Grid Lines” and “White Balance”. The lens also features a focus mode switch so the user can switch instantly between AF and MF, an aperture click switch, and Linear Response MF. The fluorine coated front element repels dirt and fingerprints and makes it easier to wipe if they do, allowing for efficient shooting. \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 45%; display: inline-block; min-width: 350px;\" valign=\"top\"\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003e Durable Design\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL24F14GM-body-6.jpg\" width=\"100%\"\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe Sony 24mm lens adopts a lightweight and compact design, weighing just 445g, making it the ideal walkabout lens that still delivers a superb optical performance. Even in harsher shooting conditions, the lens will continue to operate at a high standard due to the dust and moisture resistant design. As well as a rubber material featured on the focus ring making it easy to control even in low temperatures, and a lens hood lock button to prevent accidental detachment during transportation. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003eSony 24mm 1.4 GM Master FE Lens – Product Feature:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cdiv style=\"margin: auto; width: 100%; height: 0px; overflow: hidden; padding-top: 30px; padding-bottom: 42%; position: relative; min-width: 350px; max-width: 800px;\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/85hNcM_Zgng\" style=\"left: 0px; top: 0px; width: 100%; height: 100%; position: absolute;\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061905961225,"sku":"SEL24F14GM","price":1249.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL24F14GM_14a9e913-56d8-4dc1-83a8-9040fc497ec5.jpg?v=1720737964"},{"product_id":"sony-24mm-f1-8-za-zeiss-sonnar-t-e-mount-lens-sel24f18z","title":"Sony 24mm F1.8 ZA Zeiss Sonnar T* E Mount Lens","description":"\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eWork with ease in challenging low light conditions with the Sony 24mm F1.8 ZA Zeiss Sonnar T E Mount Lens. For APS-C E-mount cameras, the 35mm equivalent focal-length lets you capture a genre of photography from landscapes to low-light indoor shots. With the clever arrangement of aspherical and ED lens elements, images are free from optical defects and are consistently sharp with stunning contrast. Whether you’re shooting stills or recording videos, the built-in drive motor ensures fluent, near-silent focusing. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 14px;\"\u003eWorking in Low-light \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe maximum f1.8 aperture contributes to create a shallow depth-of-field as well as ensuring you can continue capturing images with ease in varying low light conditions. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e\u003cstrong\u003eBeauty of the Blur \u003c\/strong\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eEnjoy the 7-blade circular aperture that allows you to produce that stunning background bokeh effect. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 14px;\"\u003eHigh-quality Optics \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe optical arrangement of the Sony lens includes two aspherical lens elements and one ED (Extra-low Dispersion) lens element. The aspherical lenses help to reduce the effects of field curvature, coma and other aberrations. The ED lens works to reduce chromatic aberrations and colour fringing to improve clarity. The clever placement and technology of the elements ensure images are consistently crisp with stunning colour. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 14px;\"\u003eImpressive Detail \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eEven down to 1:4 macro focusing distances, the Sony 24mm lens ensures maximum performance is achieved. Take advantage of the large f1.8 maximum aperture and capture small subjects with breath-taking clarity. With a minimum focus distance of 0.16m and maximum 0.25x magnification ratio, you can get super close to your subjects and capture detailed shots. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 14px;\"\u003eZEISS T Coating \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eSony have included Zeiss T Coating on the lenses to reflect a large percentage of incoming light so flare and ghosting is reduced. Images will have a three-dimensional feel with enhanced colour contrast. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e\u003cstrong\u003eSmooth, Quiet AF\u003c\/strong\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eAF operation is fluent in the Sony 24mm lens, perfect for shooting stills and videos. The inclusion of an internal drive motor ensures autofocus is smooth, precise and near-silent – keeping focusing noise out of the soundtrack. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 14px;\"\u003eStylish but Durable Design \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe exterior design of the Sony 24mm lens is made from a black-finished aluminium alloy that blends in perfectly with E-mount bodies. The engraved focus ring also offers a sophisticated appearance as well as superior grip and operating feel. \u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061906092297,"sku":"SEL24F18Z","price":839.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL24F18Z_93a8c2e3-92b6-4825-a212-83b170c34d87.jpg?v=1720737969"},{"product_id":"sony-24mm-2-8-g-fe-lens-sel24f28g","title":"Sony 24mm 2.8 G FE Lens","description":"\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eSony 24mm 2.8 G FE Lens \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe Sony 24mm 2.8 G FE Lens is a wide-angle prime lens that balances incredible optical performance with easy portability so it can be carried anywhere. Built for Sony E-mount camera bodies, this lens offers a 24mm focal length and F2.8 maximum aperture for capturing wide-angle shots with beautiful background blur. Perfect for both stills and movies, it is ideal for a variety of photographic applications – from portraits to close-ups, and more. Featuring two linear motors that enable a high-speed autofocus, efficient handling for creative control, and a durable but lightweight build to withstand the rigours of daily use. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003ctable align=\"center\" border=\"0\" border-spacing=\"collapse\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL24F28G-body-1.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eHigh-speed Autofocus \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eSony have incorporated two linear motors to drive a high-speed, accurate autofocus and excellent tracking performance that utilises compatible camera body performance – beneficial for shooting movies, street snaps, and spontaneous moments. Switch instantly and smoothly between auto and manual focusing modes using the focus mode switch. Enjoy an instantaneous response when focusing manually as the focus ring features Linear Response MF, enabling the focus to respond linearly to focus ring rotation. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable align=\"center\" border=\"0\" border-spacing=\"collapse\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL24F28G-body-2.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eEfficient Control \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eTo ensure efficient control during shooting, Sony have incorporated intuitive controls including an aperture-ring click switch that can be switched ON\/OFF - ON for feedback when shooting stills, and OFF to suppress clicks when shooting movies allowing for smooth aperture adjustments. The customisable focus hold button can be assigned a variety of functions for user preference, including Eye AF function. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable align=\"center\" border=\"0\" border-spacing=\"collapse\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL24F28G-body-3.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eSharpness Across the Frame... \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe Sony G Lens design is made up of seven groups and eight elements, including three aspherical lenses and one ED (extra-low dispersion) glass element. The aspherical elements are strategically arranged to minimise various optical aberrations to ensure images achieve high resolution across the frame – even at the widest aperture and a shallow depth of field. The ED glass element works to suppress chromatic aberration and minimise colour fringing to maintain image sharpness and clarity. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable align=\"center\" border=\"0\" border-spacing=\"collapse\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL24F28G-body-4.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eShooting Capabilities \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eWith a minimum focus distance of 24cm (AF), the user can enjoy capturing subjects up close with excellent detail and performance. Along with a wide 24mm angle of view, the Sony 24mm lens is the ideal selfie shooting companion when using a gimbal or grip. The maximum F2.8 seven-blade circular aperture not only provides great control over spherical aberrations but allows the creation of beautifully natural bokeh. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe Sony 24mm lens accepts the attachment of circular polarising filters for landscapes, ND filters for movies, and more. Thanks to the internal focus, the front lens element does not rotate which gives the photographer extra control. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable align=\"center\" border=\"0\" border-spacing=\"collapse\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL24F28G-body-5.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eLightweight and Durable \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe Sony 24mm lens has an excellent build quality, featuring an aluminium metal finish on the lens body and hood that contributes to the overall strength and durability of the lens. The design of this lens is also dust and moisture resistant, allowing the user to work confidently in challenging outdoor environments. The lens is extremely lightweight, weighing just 162g, making it the perfect walkabout lens that is prepared to face a variety of changing conditions. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061906288905,"sku":"SEL24F28G","price":629.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL24F28G_44773699-dc93-49ab-98a1-99dccc7d9877.jpg?v=1720737973"},{"product_id":"sony-35mm-1-4-g-master-fe-lens-sel35f14gm","title":"Sony 35mm 1.4 G Master FE Lens","description":"\u003cp\u003eThe Sony 35mm 1.4 G Master FE Lens offers next-level advanced technology in a small, compact body for E-mount bodies. Offering a large F1.4 aperture and 35mm focal length, this lens is the ideal choice for photographic applications where a balance of incredible image quality and efficient handling is needed. Featuring XD Linear Motors for high-speed, smooth focusing, an impressive optical design, and the ability to achieve luscious bokeh with G Master quality.\u003c\/p\u003e\n\u003ctable align=\"center\" border=\"0\" cellpadding=\"12\" style=\"width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd style=\"width: 45%; display: inline-block; min-width: 350px;\" valign=\"top\"\u003e\n\u003ch2 style=\"text-align: center;\"\u003eHigh-speed Autofocus\u003c\/h2\u003e\n\u003cp align=\"center\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL35F14GM-body-1.jpg\" width=\"100%\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003eSony have incorporated XD Linear Motors to drive a high-speed, precise autofocus and tracking operation, whilst also making full use of the AF performance in Sony E-mount bodies to capture the perfect moment. The quiet operation of the AF system is beneficial for capturing stills as well as recording movies with enhanced audio. Switch instantly between auto and manual focus using the focus mode switch, which is an advantage for making fine manual adjustments when necessary. The Linear Response MF ensures that the focus ring is responsive for subtle control when using manual focus.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 45%; display: inline-block; min-width: 350px;\" valign=\"top\"\u003e\n\u003ch2 style=\"text-align: center;\"\u003eReducing Optical Aberrations\u003c\/h2\u003e\n\u003cp align=\"center\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL35F14GM-body-2.jpg\" width=\"100%\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003eThe Sony 35mm lens is constructed of 10 groups and 14 elements, including two XA (eXtreme aspherical) lens elements [1] and a single ED (extra-low dispersion) glass element [2]. The XA elements supress sagittal coma flare and onion ring bokeh to ensure sharpness and clarity is achieved across the frame, and the ED glass element reduces chromatic aberration and purple fringing. The strategic arrangement of the elements ensures optimum use of their technology so the highest quality can be reached in any shooting situation.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable align=\"center\" border=\"0\" cellpadding=\"12\" style=\"width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd style=\"width: 45%; display: inline-block; min-width: 350px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL35F14GM-body-3.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 45%; display: inline-block; min-width: 350px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003eCombatting Ghosting and Flare\u003c\/h2\u003e\n\u003cp style=\"text-align: justify;\"\u003eFeaturing Sony’s new Nano AR Coating II that is evenly applied to the entire element surfaces to suppress internal reflections and prevent ghosting and flare when working in difficult light, such as backlighting – images remain crisp and clear across the frame.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2 style=\"text-align: center;\"\u003eSony 35mm 1.4 G Master FE Lens Promotional Video\u003c\/h2\u003e\n\u003cdiv style=\"margin: auto; width: 100%; height: 0px; text-align: center; overflow: hidden; padding-top: 30px; padding-bottom: 42%; position: relative; min-width: 350px; max-width: 800px;\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/rYVFXbBUJQk\" style=\"left: 0px; top: 0px; width: 100%; height: 100%; position: absolute;\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ctable align=\"center\" border=\"0\" cellpadding=\"12\" style=\"width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd style=\"width: 45%; display: inline-block; min-width: 350px;\" valign=\"top\"\u003e\n\u003ch2 style=\"text-align: center;\"\u003eShooting Capabilities\u003c\/h2\u003e\n\u003cp align=\"center\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL35F14GM-body-4.jpg\" width=\"100%\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003eGet close to the subject and capture stunning detail thanks to the minimum focusing distance of just 27cm and maximum magnification of 0.23x. Paired with the bright F1.4 11-blade circular aperture mechanism, the lens delivers G Master quality and lusciously smooth background bokeh – giving the user plenty of control over shooting striking stills and movies.\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 45%; display: inline-block; min-width: 350px;\" valign=\"top\"\u003e\n\u003ch2 style=\"text-align: center;\"\u003eCompact Mobility and Durable\u003c\/h2\u003e\n\u003cp align=\"center\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL35F14GM-body-5.jpg\" width=\"100%\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003eThe Sony 35mm fits comfortably in the palm of your hand and weighs only 524g, giving you superb mobility and handling. With first-class quality that is reliable everywhere, the lens also features a dust and moisture resistant structure that ensures operation remains consistent in challenging conditions. The front lens element features a fluorine coating that repels water, oil, and other contaminants, whilst also being easy to clean if any contaminants do get attached to the lens.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061908844809,"sku":"SEL35F14GM","price":1299.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL35F14GM_ca835641-db1d-4e69-8d61-cd7e3c5a4e13.jpg?v=1720737988"},{"product_id":"sony-35mm-1-8-oss-e-mount-lens-sel35f18","title":"Sony 35mm 1.8 OSS E Mount Lens","description":"\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe Sony 35mm 1.8 OSS E Mount Lens is a 52.5mm lens with 35mm equivalent focal length on APS-C E-mount cameras. The bright f1.8 aperture makes this lens perfect for shooting in lowlight as well as capturing impressive snapshots, portraits and more. Its compact and lightweight design, weighing only 154g and just 45mm long, makes it the ideal lens for when you’re out and about. Featuring a built-in stabilisation element and high-quality optical design, which makes working handheld in low light easy with images free of aberrations. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 14px;\"\u003eBeauty of The Blur \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe 7-blade circular aperture contributes to creating that desired background bokeh in out-of-focus areas. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 14px;\"\u003eFaster Autofocus System and DMF \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eBenefit from a faster autofocus response thanks to the internal focussing mechanism. Autofocus is smooth, precise and quiet which is an advantage for shooting video as focus noise is not picked up in the soundtrack. The added DMF (Direct Manual Focus) feature allows you to override autofocus to take control over focus. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 14px;\"\u003eBuilt-in Image Stabilisation \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eFeaturing the Optical SteadyShot image stabilisation technology built within the lens to ensure handheld shooting is stable enough to produce sharp images. Paired with the maximum F1.8 aperture, handheld shooting is enhanced in low light conditions. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 14px;\"\u003eHigh-quality Optical Design \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eSony have incorporated two aspherical lenses and one ED (Extra-low Dispersion) lens elements that are strategically placed for optimum performance. The aspherical lenses work to reduce the effects of astigmatism, field curvature, coma and other aberrations. The ED lens element helps reduce chromatic aberrations and colour fringing. Collectively, the lenses prevent optical defects in varying light conditions to ensure images are consistently uniform in sharpness and colour. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 14px;\"\u003eLong-lasting, Stylish Design \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe Sony 35mm lens has an aluminium-alloy build to not only give it a stylish design but allows for easy operability and contributes to overall durability. \u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061909041417,"sku":"SEL35F18","price":325.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL35F18_718fb58c-7fd3-4b36-97c0-68b68b0865c9.jpg?v=1720737991"},{"product_id":"sony-35mm-1-8-fe-lens-sel35f18f","title":"Sony 35mm 1.8 FE Lens","description":"\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e\u003cstrong\u003eFull frame, fast, small, and lightweight\u003c\/strong\u003e\u003cbr\u003e\nAlthough this fast F1.8 lens weighs a mere 280g (9.9oz.) and is just 65.6mm x 73mm in size, it offers outstanding image quality that makes it a great all-around choice for photography and moviemaking. It is a full-frame lens, but balances well with APS-C bodies, providing an equivalent focal length of 52.5mm that is ideal for portraits and snapshots.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e\u003cbr\u003e\n\u003cstrong\u003eHigh corner-to-corner resolution\u003c\/strong\u003e\u003cbr\u003e\nAn aspherical element is strategically implemented in this Sony 35mm 1.8 Lens advanced design to suppress optical aberration and achieve high resolution right out to the image periphery. Smooth bokeh is also available when needed, supported by a 9-blade circular aperture mechanism that contributes to natural looking bokeh.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e\u003cbr\u003e\n\u003cstrong\u003eMove in for impressive close-ups\u003c\/strong\u003e\u003cbr\u003e\nA 0.22m (0.73ft.) minimum focus distance and 0.24x maximum magnification make this Sony 35mm 1.8 FE Lens useful for closeups as well as general photography and moviemaking. High optical performance is maintained at close range, providing the quality needed to create stunning images of tabletop subjects, flowers, and more.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e\u003cbr\u003e\n\u003cstrong\u003eReliable AF tracking for any situation\u003c\/strong\u003e\u003cbr\u003e\nThe narrow depth of field available at a wide F1.8 aperture makes focus critical. The quiet, fast response and high precision of this lens’s linear-motor AF drive system ensure precise focus not only for stills, but also for movies where “wobbling” is employed for delicate continuous focus control.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e\u003cstrong\u003eWhat's in the Box?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003eHood (model): ALC-SH159\u003c\/li\u003e\n\t\u003cli\u003e\u003cspan style=\"font-size: 14px;\"\u003eLens front cap: ALC-F55S\u003c\/span\u003e\u003c\/li\u003e\n\t\u003cli\u003e\u003cspan style=\"font-size: 14px;\"\u003eLens rear cap: ALC-R1EM\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061909434633,"sku":"SEL35F18F","price":549.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL35F18F_9325b6c8-2909-4e6a-810f-c40b39904b70.jpg?v=1720738000"},{"product_id":"sony-40mm-2-5-g-fe-lens-sel40f25g","title":"Sony 40mm 2.5 G FE Lens","description":"\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eSony 40mm 2.5 G FE Lens \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe Sony 40mm 2.5 G FE Lens is a standard prime lens that perfectly balances high-image quality and portability so you can capture picture-perfect images on the go. Built for Sony E-mount bodies, this lens offers a 40mm focal length and maximum F2.5 aperture, perfect for shooting portraits and everyday snapshots. Featuring two linear motors for high-speed autofocus, efficient handling for creative control, and a durable but lightweight build to withstand the rigours of daily use. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003ctable align=\"center\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL40F25G-body-1.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eHigh-speed Autofocus \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eSony have incorporated two linear motors to drive a high-speed, accurate autofocus and excellent tracking performance that utilises compatible camera body performance – beneficial for shooting portraits, street snaps, and decisive moments. Switch instantly and smoothly between auto and manual focusing modes using the focus mode switch. Enjoy an instantaneous response when focusing manually as the focus ring features Linear Response MF, enabling the focus to respond linearly to focus ring rotation. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable align=\"center\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL40F25G-body-2.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eEfficient Control \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eTo ensure efficient control during shooting, Sony have incorporated intuitive controls including an aperture-ring click switch that can be switched ON\/OFF - ON for feedback when shooting stills, and OFF to suppress clicks when shooting movies allowing for smooth aperture adjustments. The customisable focus hold button can be assigned a variety of functions for user preference, including Eye AF function. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable align=\"center\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL40F25G-body-3.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eSharpness Across the Frame... \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe Sony G Lens design is made up of nine groups and nine elements, including three aspherical lenses. The aspherical elements are strategically arranged to minimise various optical aberrations to ensure images achieve high resolution across the frame – even at the widest aperture and a shallow depth of field. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable align=\"center\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL40F25G-body-4.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eShooting Capabilities \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eWith a minimum focus distance of 0.28m (AF), the user can enjoy capturing subjects up close with excellent detail and performance. The maximum F2.5 seven-blade circular aperture not only provides great control over spherical aberrations but allows the creation of beautifully natural bokeh. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe Sony 40mm lens accepts the attachment of circular polarising filters for landscapes, ND filters for movies, and more. Thanks to the internal focus, the front lens element does not rotate which gives the photographer extra control. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ctable align=\"center\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr align=\"center\"\u003e\n\u003ctd align=\"center\" style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL40F25G-body-5.jpg\" width=\"100%\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 49%; display: inline-block; min-width: 360px;\"\u003e\n\u003ch2 style=\"text-align: left;\"\u003e\u003cstrong\u003eLightweight and Durable \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"text-align: justify; font-size: 16px;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe Sony 40mm lens has an excellent build quality, featuring an aluminium metal finish on the lens body and hood that contributes to the overall strength and durability of the lens. The design of this lens is also dust and moisture resistant, allowing the user to work confidently in challenging outdoor environments. The diameter of the threaded hood allows for the same cap and filter to be attached to the hood and the lens barrel for convenience. The lens is extremely lightweight, weighing just 173g, making it the perfect walkabout lens that is prepared to face a variety of changing conditions. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061909631241,"sku":"SEL40F25G","price":629.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL40F25G_fd8e39a4-8919-4cd2-bfda-13078fdbf24f.jpg?v=1720738004"},{"product_id":"sony-50mm-1-4-za-zeiss-planar-t-fe-lens-sel50f14z","title":"Sony 50mm 1.4 ZA Zeiss Planar T* FE Lens","description":"\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eShoot beautiful low light scenes with the Sony 50mm 1.4 ZA Zeiss Planar T* FE Lens. Designed for full-frame Sony E-mount mirrorless cameras, this standard prime lens offers a 50mm focal length and bright F1.4 aperture for beautiful perspectives and smooth bokeh. Featuring ZEISS coated lenses, smooth autofocus, and intuitive controls, image quality is consistently sharp and full of contrast across the frame. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv style=\"width: 100%; vertical-align: top; display: flex; flex-wrap: wrap; justify-content: space-around;\"\u003e\n\u003cdiv style=\"width: 350px; padding-right: 5px;\"\u003e\n\u003cimg width=\"100%\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL50F14Z-body-1.jpg\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003eSmooth Autofocus\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 8px; text-align: justify;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe RDSSM (Ring Drive Super Sonic wave Motor) system handles the operation of the focus drive to achieve a fast, smooth and silent autofocus. The mechanism brings out the full-potential of the lens and the paired high-resolution camera body for precise focusing when shooting stills or movies.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 350px; padding-right: 5px;\"\u003e\n\u003cimg width=\"100%\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL50F14Z-body-2.jpg\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003eFingertip Control\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 8px; text-align: justify;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eSony have incorporated a variety of intuitive controls to ensure handling is efficient. The aperture ring allows for smooth aperture control. An aperture click switch makes it possible to enable or disable the aperture ring click stops as required. Switch instantly between auto and manual focus with the focus mode switch. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 350px; padding-right: 5px;\"\u003e\n\u003cimg width=\"100%\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL50F14Z-body-3.jpg\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003eBright F1.4 Aperture and 11 Blades\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 8px; text-align: justify;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eWith a F1.4 maximum aperture, photographers can take advantage of low light conditions by shooting at high shutter speeds. The bright aperture can also be used to control depth of field and producing a beautiful bokeh effect. Paired with the impressive 11-blade circular aperture design, bokeh quality is enhanced with incredible smoothness and natural looking highlights.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 100%; vertical-align: top; display: flex; flex-wrap: wrap; justify-content: space-around;\"\u003e\n\u003cdiv style=\"width: 350px; padding-right: 5px;\"\u003e\n\u003cimg width=\"100%\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL50F14Z-body-4.jpg\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003eLens Construction\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 8px; text-align: justify;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe Sony 50mm lens design is constructed of an AA (Advanced Aspherical) lens element, two aspherical lens elements, and a single ED (Extra-low Dispersion) glass element. The lenses are positioned for optimum use of their technology, to supress optical aberrations such as field curvature and distortion. Resolution, contrast and sharpness is consistent across the frame at any focusing distance.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 350px; padding-right: 5px;\"\u003e\n\u003cimg width=\"100%\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL50F14Z-body-5.jpg\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003ePreventing Ghosting and Flare\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 8px; text-align: justify;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eZEISS T* Coating has been applied to the lenses to supress unwanted reflections, such as ghosting and flare, when working with bright light sources\/conditions, including backlighting. ZEISS lenses ensure images are full of enhanced colour and contrast, giving them a three-dimensional feel. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 350px; padding-right: 5px;\"\u003e\n\u003cimg width=\"100%\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL50F14Z-body-6.jpg\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003eProtected and Reliable\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 8px; text-align: justify;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eSony have implemented dust and moisture sealing to ensure protection and consistent operation in more challenging environments. In light rain and windy conditions, the Sony 85mm lens will continue to deliver high quality performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061909926153,"sku":"SEL50F14Z","price":1235.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL50F14Z_194a1b29-f2f9-4ab5-a87b-8b45fd054bc8.jpg?v=1720738008"},{"product_id":"sony-50mm-1-8-fe-lens-sel50f18f-sel50f18f","title":"Sony 50mm 1.8 FE Lens SEL50F18F","description":"\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe Sony 50mm 1.8 FE Lens is a compact, lightweight, and easy to carry walkabout lens that is perfect for capturing every day, landscape, and low light photography. The prime lens offers a 50mm focal length and maximum F1.8 aperture to deliver superb perspectives and sharp image quality across the frame. \u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv style=\"width: 100%; vertical-align: top; display: flex; flex-wrap: wrap; justify-content: space-around;\"\u003e\n\u003cdiv style=\"width: 350px; padding-right: 5px;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL50F18F-body-1.jpg\" width=\"100%\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003eSharp Images\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 8px; text-align: justify;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe double-gauss optical configuration and aspherical element work to effectively minimise aberrations, including spherical aberration, coma, field curvature and distortion. Images are consistently sharp and clear across the frame.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 350px; padding-right: 5px;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL50F18F-body-2.jpg\" width=\"100%\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003eHigh-speed Autofocus\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 8px; text-align: justify;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eThe DC motor drive system in the Sony 50mm 1.8 has been designed to operate a fast, precise, and quiet operation. Manual and autofocus provide the same smoothness for efficient operation.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 350px; padding-right: 5px;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL50F18F-body-3.jpg\" width=\"100%\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: 18px;\"\u003e\u003cstrong\u003eLightweight, Durable Design\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 8px; text-align: justify;\"\u003e\u003cspan style=\"font-size: 14px;\"\u003eWeighing only 186g, the Sony 50mm 1.8 lens is perfectly compact and lightweight to take on the go and fit comfortably in a kitbag. The lens itself has a metal mount which contributes towards the overall durability and high-quality feel.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48061910384905,"sku":"SEL50F18F","price":179.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/9348\/9673\/files\/SEL50F18F_9039f89c-c432-4c41-bba2-ab0668811c21.jpg?v=1720738016"}],"url":"https:\/\/harrisoncameras.co.uk\/collections\/sony-offers.oembed?page=4","provider":"Harrison Cameras","version":"1.0","type":"link"}